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- 30 Aug 2018
- News
Comic Books Get a New Look
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
Illustration by Michael White In the universe of superheroes and rock ’em, sock ’em action, a comic book tracking the adventures of “Turnaround Man” has yet to appear. If and when that happens, the most... View Details
- 17 Aug 2015
- News
How Marvel Comics Found Its New Superhero by Revisiting an Old Idea
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
Alumni Books The Crimson Emperor: A Tale of Imperial Byzantium by Wim Baren, i.e., Barry Wemple (MBA 1973) (Amazon Digital Services) In this romantic tale, a weapon-maker’s son becomes a deadly warrior and military commander, rising to... View Details
- 07 Oct 2013
- News
The case for blockbusters
- November 2004 (Revised May 2005)
- Case
Marvel Enterprises, Inc.
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
- September 1997 (Revised August 2007)
- Case
Bankruptcy and Restructuring at Marvel Entertainment Group
By: Benjamin C. Esty and Jason Auerbach
Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details
Keywords: Restructuring; Decision Choices and Conditions; Borrowing and Debt; Insolvency and Bankruptcy; Governance Controls; Courts and Trials; Planning; Entertainment and Recreation Industry
Esty, Benjamin C., and Jason Auerbach. "Bankruptcy and Restructuring at Marvel Entertainment Group." Harvard Business School Case 298-059, September 1997. (Revised August 2007.)
- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- 15 Aug 2022
- Book
University of the Future: Finding the Next World Leaders in Higher Ed
superb scholars and among the world’s most talented students. China’s university leaders have been among the best in the world. But in recent ideological campaigns, its students are forced to sit through required courses in Party ideology, and they learn a View Details
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
researchers then analyzed the data, totaling some 12,000 daily diaries, looking for commonalities that influenced "inner work life," which the book defines as "the confluence of perceptions, emotions, and motivations that... View Details
Keywords: by Carmen Nobel
- Web
Team - Case Method Project
Historians. He has been working with David Moss since 2013, co-writing case studies with him and others, seven of which were used in David's History of American Democracy course at Harvard and published in David’s book Democracy: A Case... View Details
- 23 May 2018
- News
Winning Bid
Photo via Black Enterprise Photo via Black Enterprise As head of eBay’s multi-billion dollar Arts & Collectibles platform, Sam Bright (MBA 2009) oversees more than 50 million listings, ranging from rare comic View Details
- Profile
Kurt White
whom he had met while he was a cadet at West Point and she a cadet at the Air Force Academy. The other was to trade three years of Inactive Ready Reserve for eighteen months in the National Guard. Last summer, Kurt assumed a business role as a consultant for a... View Details
- 01 Dec 2016
- News
Cast of Characters
is a thriller: Pakistan, India and the Bomb: Spy Versus Counterspy. At the center of the book is Asaf Ali Khan, a Pakistani university professor pushed by his uncle to spy on India’s secret nuclear weapons development. THE WINEMAKER:... View Details
Keywords: April White
- Profile
Marc Wilson
Like lots of young people in the U.S., Marc Wilson had dreams of space travel "inspired by comic books and movies like Star Wars." And like many of them, Marc wondered, "Why isn’t that... View Details
Keywords: Nonprofit/Government/Education
- 01 Sep 2024
- News
Ink: Framing the Full Picture
stretch. A comic script is really an exercise in strategy because you have to make a lot of very difficult decisions based on economy. An American comic is typically 20 pages, and you don’t want to go above... View Details
Keywords: Jen McFarland Flint
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
and college students. The book illustrated the production of steel products that fueled America’s growing post-war consumerism. As the volume noted, “An estimated 14,500 pounds of steel in some form—in homes, machines, mines, bridges,... View Details
- Web
Harvard Business School
HBS. We were the first student group at HBS formed on some basis other than professional aspirations." 7 Darden is Professor in Organizational Theory and Management, Emeritus at Pepperdine University's School of Business. He is author of 34 cases and several View Details
- 17 Feb 2015
- News
The First Five Years: Justin Pasquariello (MBA 2010)
learned there to be useful in a variety of contexts—but I don’t do any improv performance. However, you can see me in HBS’s Business Speaking competition on YouTube at https://www.youtube.com/watch?v=m6lsBJRQLK4. “I did (bad) stand-up comedy about three times, years... View Details
Keywords: Health, Social Assistance
- 10 Mar 2017
- News
The Business of Lego Batman
called Death Note. It's based off a Japanese manga, which is a Japanese comic book and was very successful. It had I think three or four live action movies off of that manga. And we just shot it in... View Details