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  • All HBS Web  (408)
    • News  (202)
    • Research  (151)
    • Multimedia  (8)
  • Faculty Publications  (67)

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  • All HBS Web  (408)
    • News  (202)
    • Research  (151)
    • Multimedia  (8)
  • Faculty Publications  (67)
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  • September 2000 (Revised October 2006)
  • Case

Atherton Clothing Company (A)

By: John A. Davis and Andrew Z. Tubman
Zachary Cohen, who will graduate soon from business school, wants to enter his family's business under certain conditions--he wants shares in the company and wants to change a buy-sell agreement. His father and his uncle seem to want to explore his entering the family... View Details
Keywords: Family Ownership; Family Business; Management Teams; Contracts; Apparel and Accessories Industry
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Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (A)." Harvard Business School Case 801-101, September 2000. (Revised October 2006.)
  • September 2000
  • Case

Atherton Clothing Company (B)

By: John A. Davis and Andrew Z. Tubman
Supplements the (A) case. View Details
Keywords: Entrepreneurship; Apparel and Accessories Industry
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Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (B)." Harvard Business School Case 801-150, September 2000.
  • October 1981
  • Case

Career Women's Clothing Store

By: Hirotaka Takeuchi
Keywords: Apparel and Accessories Industry; Retail Industry
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Takeuchi, Hirotaka. "Career Women's Clothing Store." Harvard Business School Case 582-035, October 1981.
  • August 1993 (Revised January 1994)
  • Case

Prochnik: Privatization of a Polish Clothing Manufacturer

Prochnik was a large state-owned clothing manufacturer located in the textile-production-intensive region of Lodz, Poland. In the early months of economic reform, Prochnik was one of the first five state enterprises to be privatized through initial public offerings and... View Details
Keywords: Restructuring; Privatization; State Ownership; Apparel and Accessories Industry; Poland
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Loveman, Gary W., and David T. Kotchen. "Prochnik: Privatization of a Polish Clothing Manufacturer." Harvard Business School Case 394-038, August 1993. (Revised January 1994.)
  • March 2015
  • Case

Clothing Chris and Chrissie

By: Steven Rogers
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Rogers, Steven. "Clothing Chris and Chrissie." Harvard Business School Case 315-059, March 2015.
  • 05 Dec 2023
  • Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail
  • September 6, 2022
  • Article

Creating a Platform for Costless Personalization in Clothing

By: Shane Greenstein
This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details
Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry
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Greenstein, Shane. "Creating a Platform for Costless Personalization in Clothing." Frontiers in Research Metrics and Analytics (September 6, 2022).
  • Summer 2010
  • Book Review

Changing Clothes in China: Fashion, History, Nation

By: Elisabeth Koll
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Koll, Elisabeth. "Changing Clothes in China: Fashion, History, Nation." Business History Review 84, no. 2 (Summer 2010): 403–405.
  • February 1982 (Revised August 1984)
  • Case

Jordan Marsh Co.: Merchandising Men's Tailored Clothing

By: Richard S. Tedlow
Keywords: Marketing Strategy; Apparel and Accessories Industry
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Tedlow, Richard S. "Jordan Marsh Co.: Merchandising Men's Tailored Clothing." Harvard Business School Case 582-149, February 1982. (Revised August 1984.)
  • December 2014 (Revised October 2015)
  • Case

Susie Mulder at NIC+ZOE

By: David Fubini, Joshua Margolis and Kerry Herman
Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly... View Details
Keywords: Clothing; Fashion; Fashion Design; Leadership; Leading Change; Growth and Development Strategy; Private Equity; Decision Making; Apparel and Accessories Industry
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Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)
  • December 2017
  • Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details
Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Manufacturing Industry; Apparel and Accessories Industry; China
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Shih, Willy C. "Data-Driven Manufacturing: The Kutesmart System." Harvard Business School Multimedia/Video Supplement 618-702, December 2017.
  • January 2015 (Revised October 2018)
  • Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
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Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
  • January 2000
  • Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry
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Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
  • March 1991 (Revised December 1994)
  • Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery
Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
  • October 2011 (Revised September 2014)
  • Case

Moda Operandi: A New Style of Fashion Retail

By: Mukti Khaire
Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks all over the world. Moda Operandi conveys the preorders to... View Details
Keywords: Business Startups; Entrepreneurship; Order Taking and Fulfillment; Distribution Channels; Internet and the Web; Design; Fashion Industry; Retail Industry
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Khaire, Mukti. "Moda Operandi: A New Style of Fashion Retail." Harvard Business School Case 812-040, October 2011. (Revised September 2014.)
  • September 2015 (Revised September 2020)
  • Case

Gap Inc.: Refashioning Performance Management

By: Joshua Margolis, Paul McKinnon and Michael Norris
In 2014, clothing retailer Gap Inc. rolled out a new performance management process for headquarters staff that did away with a traditional rating and ranking system. The new process involved informal monthly meetings between managers and their reports, and it more... View Details
Keywords: Performance Management; Retail; HR; Motivation and Incentives; Performance; Management; Human Resources; Performance Evaluation; Apparel and Accessories Industry; Retail Industry
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Margolis, Joshua, Paul McKinnon, and Michael Norris. "Gap Inc.: Refashioning Performance Management." Harvard Business School Case 416-019, September 2015. (Revised September 2020.)
  • January 2000
  • Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell
This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details
Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry
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Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
  • May 2014
  • Case

WeaveTech: High Performance Change

By: Michael Beer and Paul Swiercz
WeaveTech, formerly Johnson-Ware, is a clothing company that produces jackets, coats, overalls, coveralls, and fire-resistant clothing for the military. A private equity firm renamed the company after it acquired Johnson-Ware several years ago. WeaveTech now faces a... View Details
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Beer, Michael, and Paul Swiercz. "WeaveTech: High Performance Change." Harvard Business School Brief Case 914-553, May 2014.
  • June 2014
  • Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details
Keywords: Marketing; Consumer Behavior
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Bellezza, Silvia, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Journal of Consumer Research 41, no. 1 (June 2014): 35–54. (Finalist, 2017 Best Article Award for a paper published in JCR in 2014.))
  • August 1990 (Revised December 1993)
  • Case

Talbots

By: Walter J. Salmon
Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing. View Details
Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Retail Industry; Japan
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Salmon, Walter J. "Talbots." Harvard Business School Case 591-006, August 1990. (Revised December 1993.)
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