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- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
book excerpt Forecasters From the introduction of Fortune Tellers: The Story of America's Economic Forecasters By Walter A. Friedman This is a... View Details
Keywords: by Walter A. Friedman
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
could not, of course, guarantee a smooth sale. The process of selling remained a cat and mouse game. When A. T. Webb, the agent for Portland, Oregon, set out to sell a machine, he began, as the Primer advised, View Details
Keywords: by Walter A. Friedman
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
Walter A. Friedman and Geoffrey Jones. For example, on the subject of environmental sustainability, the authors observed: "It is odd that business historians have not... View Details
Keywords: by Geoffrey Jones & Walter Friedman
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
economic future, and in essence moderate the risk of investing in capitalistic ventures. “Forecasters found a ready audience during a time of social and economic turbulence” In his book Fortune Tellers: The Story of America's First Economic Forecasters, Harvard... View Details
Keywords: by Sean Silverthorne
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
fall in love with Tony the Tiger and forget the product details. In 1984, Democrat candidate Walter Mondale famously questioned Gary Hart's "new ideas" by asking: "Where's the beef?" As... View Details
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
in which businesspeople played such a leading role—not just in economic affairs, but also in politics and culture? From American Business History: A Very Short Introduction by Walter View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and... View Details
Keywords: by Laura Linard
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
Michael French and Andrew Popp) We asked BHR coeditor Walter A. Friedman, whose book Birth of a Salesman: The Transformation of Selling in America has contributed to the literature, to help us understand why... View Details
- 1974
- Book
The Acquisition of Technology from Multinational Corporations by Developing Countries
By: Walter A. Chudson and L. T. Wells Jr.
Keywords: Information Technology; Multinational Firms and Management; Developing Countries and Economies
Chudson, Walter A., and L. T. Wells Jr. The Acquisition of Technology from Multinational Corporations by Developing Countries. Series ST/ESA/12. New York: United Nations, Dept. of Economic and Social Affairs, 1974. (Sales No. E.74.II.A.7.)
- Research Summary
Business History
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
like A. Lange & Söhne., founded in 1845 in the village of Glashütte, Germany. It began making precision pocket watches that eventually became world famous. After World War II, the East German country expropriated the company and... View Details
- 07 Nov 2006
- First Look
First Look: November 7, 2006
Old-Time Motivation Author:Walter A. Friedman Periodical:Harvard Business Review 84, nos. 7/8 (July 2006) Abstract People remember the salesman, but rarely is the sales manager recognized in the history... View Details
Keywords: Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
Publications August 2013 Princeton University Press Fortune Tellers: The Story of America's First Economic Forecasters By: Friedman, Walter A. Abstract—The period leading up to the Great Depression... View Details
Keywords: Sean Silverthorne
- 21 Feb 2012
- First Look
First Look: Feb. 21
PublicationsThe Rise of the Modern Firm Authors:Geoffrey Jones and Walter A. Friedman, eds. Publication:Northampton, Mass: Edward Elgar Publishing, Inc., 2012 This authoritative volume focuses on the rise... View Details
Keywords: Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details
- 2012
- Book
The Rise of the Modern Firm
By: Geoffrey Jones and Walter A. Friedman
This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they... View Details
Jones, Geoffrey, and Walter A. Friedman, eds. The Rise of the Modern Firm. Northampton, MA: Edward Elgar Publishing, 2012.
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
primarily on American history, but increasingly moved into global business history. In his 70s and 80s, he still kept learning, kept writing about ever broader areas of the world. His curiosity and longevity were simply amazing. Walter... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details