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(438)
- News (33)
- Research (380)
- Multimedia (3)
- Faculty Publications (343)
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- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 09 Jul 2010
- Working Paper Summaries
The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance
Keywords: by Alnoor Ebrahim & V. Kasturi Rangan
- 14 Dec 2020
- Working Paper Summaries
Nonprofit Boards: It is Time to Lift Your Gaze and See the System
- 03 Jul 2008
- Working Paper Summaries
The Future of Social Enterprise
- 25 Jul 2023
- Research & Ideas
Could a Business Model Help Big Pharma Save Lives and Profit?
medicine to people who need it. And you’re actually growing your business,” Samuel told The BiGS Fix in an interview. “You find that you started from nothing, and you end up cultivating a viable market.” Samuel, Harvard Business School professor View Details
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS professor View Details
Keywords: by Martha Lagace
- 14 Jun 2022
- Cold Call Podcast
What Does It Take to Close the Opportunity Gap in America’s Labor Market?
Keywords: Re: V. Kasturi Rangan
- 08 Jul 2008
- Research & Ideas
Colloquium: The Future of Social Enterprise
Date: March 27-28, 2008 Chairs: V. Kasturi Rangan, Herman B. Leonard, and Susan McDonald Faculty Summary Report Colloquium: The Future of Social Enterprise In our working paper, The Future of Social... View Details
Keywords: Re: V. Kasturi Rangan & Dutch Leonard
- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
Law”—that everything can look like a failure in the middle—and don’t make it a self-fulfilling prophecy by getting bogged down in crisis details. Think about impact beyond the crisis and have a stockpile of ideas to roll out when the time... View Details
Keywords: by Danielle Kost
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
operations. The problem, according to Harvard Business School professors Allen Grossman and V. Kasturi ("Kash") Rangan, rests in inevitable tensions and battles for power that arise between... View Details
Keywords: by Sean Silverthorne
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan... View Details
Keywords: by Martha Lagace
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example... View Details
Keywords: by Sean Silverthorne
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find... View Details
Keywords: by Dina Gerdeman
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
large. Of particular interest to business leaders are a number of case studies of successful BOP business models. The co-editors are all associated with HBS: V. Kasturi (Kash) View Details
Keywords: by Sean Silverthorne
- Research Summary
Social Marketing and Cause Marketing
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. View Details
- Research Summary
Business Strategy at the Base of the Pyramid
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details
- Research Summary
Channel Stewardship
Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details
- Research Summary
Corporate Social Responsibility
Rangan has developed a framework and a process for auditing a company's CSR activities and from that a blueprint for CSR strategy development. He is now in the phase of verifying the framework and implementing the process in certain chosen sites. View Details
- 17 Aug 2010
- First Look
First Look: August 17
contrast to assumptions of neoclassical economics; and (3) managerial implications-analytics, skills, and success factors. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/410076-PDF-ENG Equitas Microfinance: The Fastest Growing MFI on the Planet V.G.... View Details
Keywords: Martha Lagace