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    V. Kasturi Rangan

    Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

    Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
    • 12 Jun 2006
    • Research & Ideas

    The Promise of Channel Stewardship

    Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
    Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
    • 28 Jul 2008
    • News

    Understanding business models at the Base-of-Pyramid is critical for future growth: Harvard Business School's Prof V. Kasturi Rangan

    • 09 Jul 2010
    • Working Paper Summaries

    The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

    Keywords: by Alnoor Ebrahim & V. Kasturi Rangan
    • 14 Dec 2020
    • Working Paper Summaries

    Nonprofit Boards: It is Time to Lift Your Gaze and See the System

    Keywords: by Shamal Dass, Kristy Muir, and V. Kasturi Rangan
    • 03 Jul 2008
    • Working Paper Summaries

    The Future of Social Enterprise

    Keywords: by V. Kasturi Rangan, Herman B. Leonard & Susan McDonald
    • 25 Jul 2023
    • Research & Ideas

    Could a Business Model Help Big Pharma Save Lives and Profit?

    medicine to people who need it. And you’re actually growing your business,” Samuel told The BiGS Fix in an interview. “You find that you started from nothing, and you end up cultivating a viable market.” Samuel, Harvard Business School professor View Details
    Keywords: by Esther Schrader; Pharmaceutical; Health
    • 07 Jan 2002
    • Research & Ideas

    How Marketing Can Reduce Worldwide Poverty

    spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS professor View Details
    Keywords: by Martha Lagace
    • 14 Jun 2022
    • Cold Call Podcast

    What Does It Take to Close the Opportunity Gap in America’s Labor Market?

    Keywords: Re: V. Kasturi Rangan
    • 07 Dec 2015
    • Video

    Social Innovation Lab: Field Course

    • 25 Jun 2011
    • News

    It's Africa calling for mobile operators

    • 08 May 2020
    • In Practice

    Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

    Law”—that everything can look like a failure in the middle—and don’t make it a self-fulfilling prophecy by getting bogged down in crisis details. Think about impact beyond the crisis and have a stockpile of ideas to roll out when the time... View Details
    Keywords: by Danielle Kost
    • 03 Aug 2009
    • Research & Ideas

    Corporate Social Responsibility in a Downturn

    Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan... View Details
    Keywords: by Martha Lagace
    • 08 Jul 2008
    • Research & Ideas

    Colloquium: The Future of Social Enterprise

    Date: March 27-28, 2008 Chairs: V. Kasturi Rangan, Herman B. Leonard, and Susan McDonald Faculty Summary Report Colloquium: The Future of Social Enterprise In our working paper, The Future of Social... View Details
    Keywords: Re: V. Kasturi Rangan & Dutch Leonard
    • Awards

    European Case Clearing House (ecch) Award in the Economics, Politics and Business Environment Category

    By: V. Kasturi Rangan
    Winner of the 2014 Case Centre Award in the Economics, Politics and Business Environment Category for his case with Sunru Yong, "Alpen Bank: Launching the Credit Card in Romania" (HBS Case 104-559). View Details
    • 09 Jun 2003
    • Research & Ideas

    The Challenge of the Multi-site Nonprofit

    operations. The problem, according to Harvard Business School professors Allen Grossman and V. Kasturi ("Kash") Rangan, rests in inevitable tensions and battles for power that arise between... View Details
    Keywords: by Sean Silverthorne
    • 01 Jan 2003
    • News

    • 26 Jul 2006
    • Research & Ideas

    The Strategic Way to Go to Market

    Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example... View Details
    Keywords: by Sean Silverthorne
    • 05 Feb 2007
    • Research & Ideas

    Business and the Global Poor

    large. Of particular interest to business leaders are a number of case studies of successful BOP business models. The co-editors are all associated with HBS: V. Kasturi (Kash) View Details
    Keywords: by Sean Silverthorne
    • 28 May 2012
    • Research & Ideas

    A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

    majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find... View Details
    Keywords: by Dina Gerdeman