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    Tomomichi Amano

    Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

    Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
    • 27 Sep 2018
    • Working Paper Summaries

    Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

    Keywords: by Tomomichi Amano and Hiroshi Ohashi; Telecommunications; Entertainment & Recreation
    • 04 Oct 2019
    • Working Paper Summaries

    Soul and Machine (Learning)

    Keywords: by Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano et al.
    • 21 Apr 2023
    • Research & Ideas

    The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

    players use to compete. "People are thinking about ways to design policies and products so you can actually engage with the product in more responsible ways without getting people too overinvolved in playing View Details
    Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
    • Web

    Courses by Faculty Unit - Course Catalog

    under Strategy) Ramon Casadesus-Masanell Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture View Details
    • Web

    Courses by Title - Course Catalog

    January 2026 J 3.0 IFC: Italy; Tradition and Innovation Business, Government & the International Economy Sophus A. Reinert , Dante Roscini January 2026 J 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem Strategy, Marketing Ramon... View Details
    • Web

    Courses by Faculty - Course Catalog

    Management, Strategy Fall 2025 Q2 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2026 Q3Q4 3.0 Tomomichi Amano IFC: Japan; Exploring Japan's Innovation Ecosystem Strategy,... View Details
    • Web

    Courses by Faculty Unit - Course Catalog

    under Strategy) Ramon Casadesus-Masanell Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture View Details
    • 13 Nov 2019
    • Research & Ideas

    Don't Turn Your Marketing Function Over to AI Just Yet

    customers on the brand? Amano points out that the benefits of personalized marketing are often overshadowed by the creepiness factor. “There definitely are a bunch of benefits that we reap from the fact that... View Details
    Keywords: by Kristen Senz
    • May–June 2025
    • Article

    Balancing Digital Safety and Innovation

    By: Tomomichi Amano and Tomomi Tanaka
    Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
    Keywords: Technological Innovation; Cybersecurity; Demand and Consumers; Safety
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    • 2012
    • Discussion Paper

    Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades

    By: Koji Nomura and Tomomichi Amano
    Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s... View Details
    Keywords: Labor; Performance Productivity; Quality; Economic Growth; Singapore
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    • 18 Sep 2018
    • First Look

    New Research and Ideas, September 18, 2018

    Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi View Details
    Keywords: Dina Gerdeman
    • 2018
    • Working Paper

    Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

    By: Tomomichi Amano and Hiroshi Ohashi
    In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
    Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy
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    • Web

    Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

    HBS Course Catalog Innovation and Renovation: Optimizing Product Line Architecture Course Number 1955 Assistant Professor Tomomichi Amano Spring; Q4; 1.5 credits 13 sessions... View Details
    • Web

    Marketing - Doctoral

    Norton (Co-Chair), Carey Morewedge , and John T. Gourville See All Placement Current Marketing Students Stuti Agarwal Mengjie (Magie) Cheng Jingpeng Hong Ta-Wei (David) Huang Zhongming Jiang Rebecca Liu June Park Sihan Zhai Current HBS... View Details
    • Web

    Marketing Curriculum - Faculty & Research

    Ramon Casadesus-Masanell , Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture Tomomichi View Details
    • Web

    Publications - Faculty & Research

    Ranjay Gulati, and Jan Rivkin. "Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation." Strategic Management... View Details
    • Web

    Faculty & Research

    Innovation By: Tomomichi Amano and Tomomi Tanaka May–June 2025 | Article | Harvard Business Review Designers of consumer-facing digital products have tended to focus on novelty... View Details
    • 2024
    • Working Paper

    What Makes Players Pay? An Empirical Investigation of In-Game Lotteries

    By: Tomomichi Amano and Andrey Simonov
    In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video games. Paid loot boxes are contentious. Game producers argue that loot boxes complement the gameplay and expenditures on loot boxes reflect players’ enjoyment of the game.... View Details
    Keywords: Consumer Behavior; Policy; Games, Gaming, and Gambling; Product Design; Ethics; Governing Rules, Regulations, and Reforms; Video Game Industry
    Related
    • Web

    Marketing - Faculty & Research

    future. Recent Publications Balancing Digital Safety and Innovation By: Tomomichi Amano and Tomomi Tanaka May–June 2025 | Article | Harvard... View Details