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Thomas R. Eisenmann
Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details
Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
a business opportunity. Walson charged two dollars a month for this service, and by the middle of 1948 had 727 customers. He and other entrepreneurs soon began setting up similar "Community Antenna Television" systems in rural... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
years, curious to see if its ideas had stood the test of time. I was surprised by the book’s sober tone. It has a morning-after hangover vibe: “I guess last night was amazing, but I can’t remember it all; I must have blacked out. Now it... View Details
R. David Thomas
A high school dropout, Thomas began his career running four Kentucky Fried Chicken restaurants. In 1969, he opened his first Wendy's Restaurant in Columbus, Ohio. Thomas focused Wendy's successful marketing... View Details
Keywords: Restaurants & Lodging
- Working Paper Summaries
Determinants of Early-Stage Startup Performance: Survey Results
Keywords: by Thomas R. Eisenmann
- 11 Jul 2007
- Working Paper Summaries
Managing Proprietary and Shared Platforms: A Life-Cycle View
- 13 Dec 2021
- News
Tom Eisenmann & The Other F Word (Failure)
Charles R. Shoemate
Shoemate presided over a dramatic growth period for CPC International (maker of Hellman’s mayonnaise, Thomas English muffins, and Knorr soups), building it into one of the world’s largest food producers. Through skillful acquisitions, CPC... View Details
Keywords: Food & Tobacco
- 01 Jan 2008
- News
Jeffrey R. Immelt, MBA 1982
Jeff Immelt’s night table—Railway Age, Aviation Week, Broadcasting & Cable—represents just a few of the industries encompassed by General Electric, the company founded by View Details
- 16 Oct 2008
- Working Paper Summaries
Opening Platforms: How, When and Why?
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
companies with widely recognized brands. Eisenmann cites Barnes & Noble as a clear example of the latter. "It took Barnes & Noble 18 months to wake up to the threat posed by Amazon.com," he... View Details
Keywords: by Peter Jacobs
- Web
Hank Willis Thomas Ernest and Ruth 2015 | About
speech and beliefs.” Thomas’s work is in numerous public collections, including the Museum of Modern Art, Solomon R. Guggenheim Museum, Whitney Museum of American Art, and Brooklyn Museum, New York; and the National Gallery of Art in... View Details
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
filing for bankruptcy? And more importantly, how did Smith and Cuscuna rebound from their first failed venture to open another successful ice cream shop? The startup, like many others, was a victim of its own success, says Harvard Business School Professor View Details
Keywords: by Pamela Reynolds
- 10 Jul 2007
- Working Paper Summaries
Platform Envelopment
- Person Page
List of Videos by Professor Bower
By: Joseph L. Bower
Bower, Joseph L. "Interview with Bertrand Collomb, Honorary Chairman and Director, Lafarge." Succession Series. Boston, MA: Harvard Business School, 2008. Video.
Bower, Joseph L. "Interview with Reuben Mark, Chairman & CEO, Colgate Palmolive Co."... View Details
- Web
Courses by Title - Course Catalog
Course: Go to Market Sales Playbook Field Study Entrepreneurial Management Lou Shipley Spring 2026 Q4 1.5 Field Course: Ideation and Prototyping for Innovation Entrepreneurial Management Thomas Eisenmann ,... View Details
- Web
Courses by Faculty Unit - Course Catalog
Shipley Spring 2026 Q4 1.5 Field Course: Ideation and Prototyping for Innovation Thomas Eisenmann Shai Bernstein Fall 2025 Q1Q2 3.0 Field Course: Investing for Impact (also listed under General Management)... View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
major change of some sort," Eisenmann explains. "In lean startup logic, it's something you do, ideally, after you've run some decisive test to disprove a hypothesis. It can be changing the target customer segments View Details