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- 16 Oct 2008
- Working Paper Summaries
Opening Platforms: How, When and Why?
- 10 Jul 2007
- Working Paper Summaries
Platform Envelopment
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains require is provided View Details
Keywords: by Peter Jacobs
- 14 Jun 2011
- First Look
First Look: June 14
case:http://cb.hbsp.harvard.edu/cb/product/109071-PDF-ENG foursquare Mikołaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang, and David ChenHarvard Business School Case... View Details
Keywords: Sean Silverthorne
- 28 Sep 2010
- First Look
First Look: September 28, 2010
http://www.hbs.edu/research/pdf/11-027.pdf Platform Envelopment Authors:Thomas R. Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Publication:Strategic Management Journal... View Details
Keywords: Sean Silverthorne
- 14 Aug 2012
- First Look
First Look: August 14
Southeast Asia and study the opportunities and challenges presented by the changing global market dynamics. Purchase this case:http://hbr.org/search/212026-PDF-ENG Keurig and Green Mountain Coffee Roasters Paul W. Marshall, View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
identities, Huh's challenge was to evaluate his growth to date, to look critically at the digital media landscape, and to figure out how to best to spend the $30 million. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511091-PDF-ENG The Huffington Post View Details
Keywords: Sean Silverthorne
- 17 May 2011
- First Look
First Look: May 17
valuations in first financing rounds. Further econometric tests suggest that, as predicted by the theory, this effect is driven by unobservable heterogeneity, and it is more pronounced in teams that make... View Details
Keywords: Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as... View Details
Keywords: Sean Silverthorne
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
humans have become an indoor species, so buildings have a major impact on our health. say John Macomber and Joseph Allen. Teaching by Heart: One Professor’s Journey to Inspire Thomas DeLong, a professor at... View Details
Keywords: by Staff
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
efforts to refine search capabilities. With that in mind, panel moderator Thomas R. Eisenmann, associate professor of Entrepreneurial Management at HBS, noted that the next... View Details
Keywords: by Julie Jette
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Strategy, published by Oxford University Press. Contributors to the book include Harvard Business School's Clayton M. Christensen, Walter Kuemmerle, and Thomas R. View Details
Keywords: by Martha Lagace
- 17 Jan 2017
- First Look
First Look at New Research: January 17
hurting firm profits. Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival By: Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna Abstract—Emerging markets are characterized by... View Details
Keywords: Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
forthcoming Management Science The First Deal: The Division of Founder Equity in New Ventures By: Hellmann, Thomas F., and Noam Wasserman Abstract—We examine the trade-off between efficiency and equality within the context of... View Details
Keywords: Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
enrolled at centers with biometric monitoring are 25% less likely to interrupt their treatment than those at regular centers—an improvement driven by increased attendance and efforts by health workers and... View Details
Keywords: Dina Gerdeman
- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details
Keywords: Sean Silverthorne
- December 2011
- Article
Platform Envelopment
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
- October 2017
- Case
Updating Dating
By: Thomas R. Eisenmann, Scott Duke Kominers and Alan Lam
To identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. View Details
Keywords: Marketplace Design; Dating Services; Entrepreneurship; Market Design; United States; China
Eisenmann, Thomas R., Scott Duke Kominers, and Alan Lam. "Updating Dating." Harvard Business School Case 818-052, October 2017.
- 2008
- Working Paper
Opening Platforms: How, When and Why?
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: How, When and Why?" Harvard Business School Working Paper, No. 09-030, September 2008.