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- All HBS Web (369)
- Faculty Publications (95)
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- 05 Jul 2006
- Working Paper Summaries
Measuring Consumer and Competitive Impact with Elasticity Decompositions
- 05 Jul 2006
- Working Paper Summaries
The IPS Property
- 19 Nov 2010
- Working Paper Summaries
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
- 13 Mar 2008
- Working Paper Summaries
An Investigation of Earnings Management through Marketing Actions
- 12 Mar 2008
- Working Paper Summaries
Allocating Marketing Resources
Keywords: by Sunil Gupta & Thomas J. Steenburgh
- 12 Feb 2013
- Working Paper Summaries
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
new strategic initiative without the buy-in of the senior stars who will have to lead and fund the effort.— Jay W. Lorsch and Thomas J. Tierney Finally, there's the important matter of who decides the CEO's... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
- Book Review
Review of Private Entrepreneurs in China and Vietnam: Social and Political Functioning of Strategic Groups by Thomas Heberer (Leiden and Boston: Brill, 2003), translated by Timothy J. Gluckman.
Abrami, Regina M. "Review of Private Entrepreneurs in China and Vietnam: Social and Political Functioning of Strategic Groups by Thomas Heberer (Leiden and Boston: Brill, 2003), translated by Timothy J. Gluckman." China Quarterly, no. 178 (June 2004): 511–513.
- 29 May 2009
- Working Paper Summaries
Crafting Integrated Multichannel Retailing Strategies
- December 2004 (Revised April 2006)
- Case
Managing a Public Image: Rob Thomas
By: Robin J. Ely and Ingrid Vargas
Rob Thomas describes some of the challenges he has faced as a white, middle-aged man who is managing director of a mid-size consulting firm where he is committed to increasing staff gender and racial diversity. Unwilling to risk the disapproval of any constituency,... View Details
Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Rob Thomas." Harvard Business School Case 405-054, December 2004. (Revised April 2006.)
- November 2002
- Supplement
Matthew J. Martin
By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
Perlow, Leslie A., and Thomas J. DeLong. "Matthew J. Martin." Harvard Business School Supplement 403-084, November 2002.
- 12 Feb 2007
- Working Paper Summaries
Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels
- 2020
- Book
Teaching by Heart: One Professor's Journey to Inspire
By: Thomas J. DeLong
The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details
DeLong, Thomas J. Teaching by Heart: One Professor's Journey to Inspire. Boston: Harvard Business Review Press, 2020.
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately... View Details
Keywords: by Dina Gerdeman
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
When Barack Obama was elected president in 2008, some saw it as proof that the color of one’s skin could no longer hold people back from achieving important leadership roles in the United States. Not true, says Harvard Business School senior lecturer Anthony View Details
Keywords: by Dina Gerdeman
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
and yet pose a drag on the organization because they require constant reinforcement. So who is there to care about the B players? According to HBS professor Thomas J. DeLong, both in a reunion session for... View Details
Keywords: by Martha Lagace
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
marketing song and dance. "People with engineering backgrounds tend to struggle in this process," says Harvard Business School Associate Professor Thomas Steenburgh, who teaches the Business Marketing course that includes an... View Details
Keywords: by Dennis Fisher
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and View Details
Keywords: by Sean Silverthorne
- 28 May 2008
- First Look
First Look: May 28, 2008
Effort or Timing: The Effect of Lump-Sum Bonuses Authors:Thomas J. Steenburgh Publication:Quantitative Marketing and Economics (forthcoming) Abstract This article addresses the question of whether lump-sum... View Details
Keywords: Martha Lagace
- 27 Jun 2011
- Research & Ideas
Recovering from the Need to Achieve
his office isn't as big as Jenny's. And he blames others when he screws up. Joe is an HNAP, or a high-need-for-achievement professional, according to Harvard Business School professor Thomas J. DeLong, who... View Details
Keywords: by Kim Girard