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  • All HBS Web  (10)
    • Research  (9)
  • Faculty Publications  (5)

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  • All HBS Web  (10)
    • Research  (9)
  • Faculty Publications  (5)
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  • 10 Jul 2007
  • Working Paper Summaries

Platform Envelopment

Keywords: by Thomas Eisenmann, Geoffrey Parker & Marshall Van Alstyne; Technology
  • 16 Oct 2008
  • Working Paper Summaries

Opening Platforms: How, When and Why?

Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

http://www.hbs.edu/research/pdf/11-027.pdf Platform Envelopment Authors:Thomas R. Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Publication:Strategic Management Journal (forthcoming) Abstract Due to... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

identities, Huh's challenge was to evaluate his growth to date, to look critically at the digital media landscape, and to figure out how to best to spend the $30 million. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511091-PDF-ENG The Huffington Post View Details
Keywords: Sean Silverthorne
  • December 2011
  • Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
  • 2007
  • Working Paper

Platform Envelopment

By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Market Entry and Exit; Network Effects
Citation
Read Now
Related
Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
  • 2008
  • Working Paper

Opening Platforms: How, When and Why?

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
Citation
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Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: How, When and Why?" Harvard Business School Working Paper, No. 09-030, September 2008.
  • 2009
  • Chapter

Opening Platforms: When, How and Why?

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
Citation
Related
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: When, How and Why?" Chap. 6 in Platforms, Markets and Innovation, edited by Annabelle Gawer. Cheltenham, U.K. and Northampton, MA: Edward Elgar Publishing, 2009.
  • 17 Aug 2010
  • First Look

First Look: August 17

explanations of workplace silence. We discuss implications of these results for theory and practice and suggest directions for future research. Paper not available   Working PapersPlatform Envelopment Authors:Thomas Eisenmann, View Details
Keywords: Martha Lagace
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