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  • All HBS Web  (73)
    • News  (22)
    • Research  (36)
  • Faculty Publications  (9)

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  • All HBS Web  (73)
    • News  (22)
    • Research  (36)
  • Faculty Publications  (9)
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  • 29 Sep 2003
  • Research & Ideas

Pride Goeth Before a Profit

"A" awarded by the company auditor in his thirty years at Unocal. Now a production foreman, Thompson still lives and works in Van, just like always. "We are all blue-collar guys, we all like what we do, and we all feel... View Details
Keywords: by Theodore Kinni
  • 2007
  • Comment

Comments on "How to Investigate the Impact of Foreign Direct Investment on Development, and Use the Results to Guide Policy," by Theodore H. Moran

By: Laura Alfaro
Citation
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Alfaro, Laura. Comments on "How to Investigate the Impact of Foreign Direct Investment on Development, and Use the Results to Guide Policy," by Theodore H. Moran. Brookings Trade Forum (2007): 40–53.
  • 31 Aug 2007
  • Working Paper Summaries

Innovation through Global Collaboration: A New Source of Competitive Advantage

Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher
  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed... View Details
Keywords: by Sean Silverthorne
  • 14 Dec 2015
  • Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

interested in the Wells Report, an NFL-commissioned probe into the alleged cheating, which was led by New York attorney Theodore Wells (HBS MBA’76). “We were looking for great examples in which to try out... View Details
Keywords: by Roberta Holland; Sports
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job, or, as legendary Harvard Business School marketing professor... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 21 Dec 2011
  • Research & Ideas

The Most Common Strategy Mistakes

define industries broadly, following the influential work of Theodore Levitt some decades ago. His famous example was railroads that failed to see that they were in the transportation business, and so they missed the threat posed View Details
Keywords: by Joan Magretta
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

trusts like Standard Oil were busted by President Theodore Roosevelt. They were the Big Tech of their day. Where is the outrage today?” Facebook should be broken up, he added. Wildebeest proclaimed, “The... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • 02 May 2022
  • What Do You Think?

Can the Case Method Survive Another Hundred Years?

(Susan Young/Harvard Business School) “What do you think?” is a question that has graced case method discussions at the Harvard Business School for the past 100 years. The question reflects long-held beliefs by some members of the HBS... View Details
Keywords: by James Heskett; Education
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

the limits of attempts by outside governments to improve business and political conditions in other countries. Answering them, however, required a long and detailed romp through the history of US involvement with what Secretary of War... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • February 2016 (Revised October 2017)
  • Case

The Jungle and the Debate over Federal Meat Inspection in 1906

By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
Citation
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Moss, David, and Marc Campasano. "The Jungle and the Debate over Federal Meat Inspection in 1906." Harvard Business School Case 716-045, February 2016. (Revised October 2017.)
  • 05 Mar 2008
  • What Do You Think?

Where Will Management Innovation Take Us?

not clear. Many suggested that the kind of management innovation described by Gary Hamel in his new book, The Future of Management, will more likely occur as a result of forces outside the organization. Tony Gattis described the... View Details
Keywords: by Jim Heskett
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

continued in the 1960s, fueled by a booming stock market and corporate strategies that were heavily geared toward growth and diversification. In a classic 1960 article, "Marketing Myopia," Theodore... View Details
Keywords: by Pankaj Ghemawat
  • 07 May 2008
  • Research & Ideas

The Intellectual History of Harvard Business School

created, developed, and refined at HBS during the past century. The second was to illustrate the variety of ways in which those ideas have influenced students, the business world, and the academy. And the third was to encourage future innovation View Details
Keywords: by Richard S. Tedlow; Education
  • 21 Sep 2009
  • Research & Ideas

Excessive Executive Pay: What’s the Solution?

that led to the financial crisis. And while the intricate details of pay plans don't evoke the outrage of multimillion-dollar paydays, curbing the risk-taking incentives embedded in those plans is key to resolving the current crisis and preventing another. That task... View Details
Keywords: by Roger Thompson
  • June 2003 (Revised April 2004)
  • Case

Mercy Corps: Global Social Entrepreneurship (A)

By: Christopher A. Bartlett and Daniel F. Curran
Neal Keny-Guyer, CEO of Mercy Corps International, built his organization by following the advice of Theodore Roosevelt: "Be smart enough to hire good people and have sense enough to get out of their way." For eight years, Keny-Guyer helped Mercy Corps grow in size and... View Details
Keywords: Corporate Entrepreneurship; Globalization; Government and Politics; Selection and Staffing; Leadership; Organizational Structure; Opportunities; Afghanistan; Iraq
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Bartlett, Christopher A., and Daniel F. Curran. "Mercy Corps: Global Social Entrepreneurship (A)." Harvard Business School Case 303-079, June 2003. (Revised April 2004.)
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number... View Details
Keywords: by Working Knowledge editors
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

Harvard professor Theodore Levitt praised Japanese manufacturers for their focus on "what every consumer in the world is seeking: world-class modernity at affordable prices." Either because they didn't understand regional... View Details
Keywords: by John A. Quelch; Auto
  • 24 Sep 2014
  • Op-Ed

Take a Trim Tab Approach to Climate Change

The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public... View Details
Keywords: by Amy C. Edmondson; Energy; Utilities
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