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  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

configured as "traditional centers," familiar-looking branches that provided conventional banking services, though often supported by new technologies and redesigned processes. The group unveiled its first redesigned branch—a... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 18 Mar 2001
  • Research & Ideas

The Essentials for Enlightened Experimentation

new technology will necessarily replace an established one. Usually, new and traditional technologies are best used in concert. Remember that new technologies emerge and evolve continually. Today's new technology might eventually replace its traditional counterpart,... View Details
Keywords: by Stefan Thomke
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

manufacturer required. Indeed, the trend toward customers as innovators has the power to completely transform industries. In the semiconductor business, it has led to a custom-chip market that has grown to more than $15 billion. The business challenges of implementing... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • June 2000
  • Case

Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH

By: Michael L. Tushman and Daniel Radov
Describes the course pursued by Hayek, Thomke, and others in the formation of SMH. Discusses the new strategy and its implementation, charting the dramatic recovery of the large Swiss watchmakers. Ends with an exploration of Hayek's efforts to build on SMH's successes. View Details
Keywords: Strategy; Organizational Structure; Cost Management; Organizational Change and Adaptation; Change Management; Alignment; Success; Asia; Hong Kong
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  • 09 Jan 2024
  • Research & Ideas

Could Clean Hydrogen Become Affordable at Scale by 2030?

Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
Keywords: by Desmond Dodd; Energy; Green Technology
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

drivers in pure, unadulterated pleasure. “The overarching goal is to create an experience—a sensual experience,” says Harvard Business School Professor Stefan Thomke, who wrote a case study about the company in 2018. While many companies... View Details
Keywords: by Michael Blanding; Auto
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 02 May 2017
  • Working Paper Summaries

The Cross Section of Bank Value

Keywords: by Mark Egan, Stefan Lewellen, and Adi Sunderam; Banking
  • April 2024
  • Supplement

RHI Magnesita (B): Brick by Brick—Diversification?

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell
In Part A, as of April 2017, Austria’s RHI, a backward integrated refractory company is still within the midst of merging with the next biggest competitor, Brazil’s Magnesita, while weighing options for future growth. Should the company pursue organic growth options... View Details
Keywords: Mergers and Acquisitions; Growth and Development Strategy; Diversification
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  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

taseffski When Stefan Thomke finished writing the Harvard Business School case study on A. Lange & Söhne, he sent it to the German watchmaker for feedback. The company’s response was a first for the... View Details
Keywords: by Roberta Holland; Fashion
  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

launched as new champion. Example of an experiment conducted by Booking.com; from Experimentation Works by Stefan Thomke. Discipline required In order for such an experiment to... View Details
Keywords: by Michael Blanding
  • 11 Aug 2003
  • Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In... View Details
Keywords: by Wendy Guild
  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

Although it isn't part of the admissions criteria, experience playing with LEGOs can come in handy at Harvard Business School. When Stefan H. Thomke teaches his new case about the iconic toy company, he... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • 23 Mar 2020
  • Working Paper Summaries

The Effects of Hierarchy on Learning and Performance in Business Experimentation

Keywords: by Sourobh Ghosh, Stefan H. Thomke, and Hazjier Pourkhalkhali
  • February 2010 (Revised June 2011)
  • Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl
This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details
Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry; Austria
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  • 2007
  • Chapter

Learning by Experimentation: Prototyping and Testing

By: Stefan Thomke
Related
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

self-sabotaging their companies by mistakenly adhering to practices on the list. When Thomke shares portions of the field manual with business executives in class, they tend to respond with a nervous... View Details
Keywords: by Dina Gerdeman
  • 03 Sep 2019
  • Cold Call Podcast

At Booking.com, Innovation Means Constant Failure

Keywords: Re: Stefan H. Thomke; Travel
  • 15 Nov 2017
  • Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

Science. The paper was authored by Stefan Dimitriadis, a doctoral student in the Organizational Behavior Unit at Harvard Business School; Matthew Lee, an assistant professor of strategy at INSEAD; Lakshmi... View Details
Keywords: by Carmen Nobel

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