Filter Results:
(5)
Show Results For
- All HBS Web
(5)
- Research (5)
- Faculty Publications (2)
Show Results For
- All HBS Web
(5)
- Research (5)
- Faculty Publications (2)
Page 1 of 5
Results
- 25 Oct 2016
- Working Paper Summaries
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
- 29 Mar 2017
- Research & Ideas
The Story of Why Humans Are So Careless With Their Phones
Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of... View Details
- 18 Oct 2016
- First Look
October 18, 2016
the insights it provides. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions By: View Details
Keywords: Sean Silverthorne
- 2015
- Working Paper
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details
Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
- October 2017
- Article
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence... View Details
Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Journal of Marketing Research (JMR) 54, no. 5 (October 2017): 768–784.