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  • 18 Sep 2008
  • Working Paper Summaries

The Internalization of Advertising Services: An Inter-Industry Analysis

Keywords: by Sharon Horsky, Steven C. Michael & Alvin J. Silk; Advertising
  • 24 Jul 2013
  • Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

the income taxes paid by residents with good jobs, from the tolls paid by drivers, from property and sales taxes. Without revenue, costs can't be covered. Can cities with high liabilities expect to be bailed... View Details
Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

It's no surprise that Harvard Business School professor Stuart C. Gilson gave an enthusiastic thumbs-up to the recently announced $11 billion US Airways/American Airlines merger. The deal, which came after American's parent company, AMR... View Details
Keywords: by Kim Girard; Financial Services
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

developing in-house advertising capabilities, especially in technology-oriented and creative industries. Working with Silk on the study were Sharon Horsky of Bar-Ilan University and Steven View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 03 May 2011
  • First Look

First Look: May 3

supplement:http://cb.hbsp.harvard.edu/cb/product/711412-PDF-ENG Corporate Reform Elements of the Dodd-Frank Act Robert C. Pozen, Phillip Andrews, and David LaneHarvard Business School Case Note 311-091 This note summarizes the four major... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2010
  • First Look

First Look: March 2

Michael C. Jensen, and Steve Zaffron Abstract We present a positive model of integrity that, as we distinguish and define integrity, provides powerful access to increased performance for individuals, groups,... View Details
Keywords: Martha Lagace
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

Strategies Authors:Pol Antràs and C. Fritz Foley Publication:In Costs and Benefits of Regional Economic Integration, edited by Robert J. Barro and Jong-Wha Lee. Oxford University Press, forthcoming Abstract... View Details
Keywords: Martha Lagace
  • 24 Apr 2012
  • First Look

First Look: April 24

mitigate these frictions. Read the paper: http://www.hbs.edu/research/pdf/09-116.pdf Sustainable Cities: Oxymoron or the Shape of the Future? Authors:Robert G. Eccles, Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul Publication:Chap. 18... View Details
Keywords: Carmen Nobel
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

positions. Creating Leaders: An Ontological/Phenomenological Model Authors:Michael C. Jensen, Werner Erhard, and Kari L. Granger Publication:Chap. 16 in The Handbook for Teaching Leadership: Knowing, Doing, and Being, edited View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C.... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • First Look

First Look: May 10

the Right Way Authors:Todd Rogers and Michael I. Norton Publication:Journal of Experimental Psychology: Applied (forthcoming) Abstract What happens when speakers try to "dodge" a question they would rather not answer View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

  PublicationsThe Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Press, 2011 Abstract The most effective managers have the... View Details
Keywords: Sean Silverthorne
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

Technology Adoption Author:Diego A. Comin Publication:In Handbook of Economic Growth, edited by Philippe Aghion and Steven Durlauf. Elsevier, forthcoming Abstract We present a tractable model for analyzing... View Details
Keywords: Sean Silverthorne
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

Leadership—An Ontological Model' Authors:Werner Erhard, Michael C. Jensen, Steve Zaffron, and Kari L. Granger Abstract This course is designed to leave students being leaders and exercising leadership... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

tax policy. Teams and Team Effectiveness in Health Services Organizations Authors:Bruce J. Fried, Sharon Topping, and Amy C. Edmondson Publication:In Health Care Management: Organization Design and Behavior.... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

Right Way Authors:Todd Rogers and Michael I. Norton Abstract What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

  PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C.... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

Maintenance of Certification Examinations By: Valentine, Melissa A., S. Barsade, Amy C. Edmondson, A. Gal, and R. Rhodes Abstract—Context: Physicians can demonstrate mastery of the knowledge that supports continued clinical competence... View Details
Keywords: Sean Silverthorne

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