by Shalene Gupta - Publications - Faculty & Research

10 Nov 2022
Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

series of experiments led by Harvard Business School Associate Professor Christine Exley show that people generally view women as more generous and equality-minded than men—but actually, men and women have similar behaviors and beliefs... View Details

Keywords: by Shalene Gupta

27 Feb 2024
Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a... View Details

Keywords: by Shalene Gupta

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

21 Sep 2022
Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

contribution condition, she ate by herself at night. About 74 percent of participants found Ariana’s life meaningful when she didn’t enjoy her job but contributed to society, and 90 percent found her life meaningful when she enjoyed her... View Details

Keywords: by Shalene Gupta

20 Jan 2022
News

Three Steps to Help Companies Rebuild Trust During the Pandemic

19 Jul 2021
News

“ ‘The Power of Trust’ by Sandra J. Sucher and Shalene Gupta: Why Do We Trust Organizations and Leaders?”

Portrait Project

Akash Gupta

wouldn’t be seeing Mom again. I thought that she would eventually come back, not knowing that her inability to pay rent was the result of years spent fighting an invisible battle. Only later did I find out that her steady decline into joblessness and homelessness was... View Details

04 Aug 2021
News

Worried About the Great Resignation? Be a Good Company to Come From

Portrait Project

Monica Gupta Adractas

each impact four friends, who each help dozens by becoming teachers, doctors... Imagine the potential for impact I will also use a simple smile - or a hearty laugh - to spread happiness everyday. After all, laughter also multiplies with... View Details

Sunil Gupta

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications

13 Mar 2025
Blog Post

Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

progress forward, it’s also about resilience, adaptability, and staying true to your purpose through setbacks. Whether in the operating room or the boardroom, my most enduring lesson has been this: leadership is not measured by titles or... View Details

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

The Power of Trust: How Companies Build It, Lose It, Regain It Sandra J. Sucher and Shalene Gupta Impact: Our Actions Speak We want to know companies operate from well-intentioned motives. However, that... View Details

Keywords: by Lane Lambert

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

10 Oct 2013
Working Paper Summaries

Managing Churn to Maximize Profits

Keywords: by Aurélie Lemmens & Sunil Gupta; Retail

28 Feb 2013
Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details