by Ryan W. Buell - Publications - Faculty & Research

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Professors Earl Sasser and Ryan Buell: Foundational

Switching queues does NOT make your wait shorter: Decision to move is caused by 'last place aversion' but often backfires, reveal Harvard researchers

You may not have to haggle for the next car you buy

The Upside of Highlighting a Product's Downsides

Chefs Cook Better for Diners They Can See (or So Says This Study)

Why Don’t We Always Vote in Our Own Self-Interest?

Infographic: Can I Please Speak to an Actual Person?

When Customers Want to See the Human Behind the Product

How to make your pricing attractive – and fair

What Loyalty? High-End Customers are First to Flee

Why All the Abuse of Servers, Flight Staffs, Sales Clerks as COVID Rules Ease?

How the FBI Reinvented Itself after 9/11

Want Your Business To Combat Coronavirus? Three Best Practices For Partnering With Nonprofits

Restaurant Food Tastes Better When the Chef Can See You

Customers At The Back Of The Line Are Anxious—Can You Keep Them From Leaving?

Do Customers Hate Waiting?

Deconstructing the Price Tag

How Retailers Can Improve Self-Checkout

Why shoppers who switch queues wait the longest

Skydeck Voices: The Most Important Person I Met at HBS

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