by Ruiqing Cao, Rembrand Koning, and Ramana Nanda - Publications - Faculty & Research

15 Dec 2020
Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

and the Direction of Startup Innovation. “You’re missing out on information from a huge swath of the population,” says Rembrand Koning, an assistant professor in the Strategy... View Details

Keywords: by Michael Blanding

October 2024
Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda

Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details

Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender

Web

Entrepreneurship - Faculty & Research

Entrepreneurship Entrepreneurship Article Entrepreneurship as Experimentation By: William R. Kerr , Ramana Nanda and Matthew Rhodes-Kropf Entrepreneurship research is on the... View Details

Publications