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  • 15 Dec 2020
  • Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda
  • 23 Jun 2021
  • Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

and the Direction of Startup Innovation. “You’re missing out on information from a huge swath of the population,” says Rembrand Koning, an assistant professor in the Strategy... View Details
Keywords: by Michael Blanding
  • Forthcoming
  • Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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