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Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords: sports
- 18 Sep 2018
- Working Paper Summaries
After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
- 21 Oct 2013
- Working Paper Summaries
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords: by Mats Urde & Stephen A. Greyser
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
glory on the slopes or on the ice are looking for endorsement opportunities that will lead to a post-Olympics pot of gold. In short, the Olympic Games are big business. Harvard Business School professor emeritus Stephen View Details
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the... View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
first time. "I'm saying the pace is not going to attract a more action-oriented, younger demographic." Park attendance, however, continues its nine-year decline, and MLB trails the NFL, NBA, and English... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
comprehensive field-based study and analysis of the Nobel Prize from a brand and reputation perspective. "In a real sense, everybody knows what the Nobel Prize is and what it... View Details
Keywords: by Carmen Nobel
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
friendly, and you can get tickets, then the Games will probably enhance their image” "The Olympics is the most significant sports-based event in the world," says Stephen A.... View Details
- 22 Jan 2014
- News
Financially, experts say Tanaka unlikely to be another Matsui
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is... View Details
Keywords: Dina Gerdeman
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Elephants By: Okada, Isao, and Stephen A. Greyser Abstract—In recent years, the total spending on hosting the Olympic Games has snowballed. The... View Details
Keywords: Dina Gerdeman
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These... View Details
Keywords: Dina Gerdeman
- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,... View Details
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.