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- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
she was president of the Fidelity Personal Investments unit of Fidelity Investments, serving 4 million customers with $500 billion in assets. She answers our questions in this e-mail Q&A. Poping Lin: We are familiar with the benefits... View Details
Keywords: by Poping Lin
- 21 Mar 2012
- Op-Ed
Finding the Right Jeremy Lin Storyline
New York Knicks basketball sensation Jeremy Lin has attracted worldwide attention because he crosses so many boundaries and defies so many stereotypes. Lin, an Asian-American (rare in the NBA) who played college hoops at Harvard (even... View Details
- 29 Jul 2022
- Research & Ideas
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
gender is underrepresented, Healy says. “You can bring that power to the negotiating table in at least trying to make sure you're treated fairly,” he says. Healy partnered with Boris Groysberg, the Richard P. Chapman Professor of Business Administration at HBS, and... View Details
Keywords: by Kristen Senz
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
executives by examining how they are penalized in starting pay when looking for new work. The study, co-written with Eric Lin of the United States Military Academy at West Point, reveals these executives pay... View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
"'Creative capitalism,' 'conscious capitalism,' 'stakeholder capitalism,' call it what you will," Koehn adds. "The larger social footprint and role of business are here to stay." The project, inspired by a friend, began with Koehn, a... View Details
- 05 Jul 2017
- What Do You Think?
Can Innovation Save Us From Ourselves?
Summing Up Do We Need to Give More Attention to the Dark Side of Innovation? Innovation may be able to help us deal with problems such as famine, pollution, and even global warming. But unless it can prove to be just as effective in combating destructive human traits... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details
- 24 Sep 2001
- Research & Ideas
Why the Internet Doesn’t Change Everything
some remote authorities (the U.S. Federal Communications Commission, the European Commission's DG IV) who claim to be patrolling the area, but everyone knows that their guns are not loaded. For cyberspace, it seems, is a lawless realm, a place where unruly bishops can... View Details
Keywords: by Debora L. Spar
- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- 17 Jun 2015
- Research & Ideas
Michael Porter on America’s Historic Energy Opportunity
A new report from experts Michael E. Porter, David S. Gee, and Gregory J. Pope at Harvard Business School and The Boston Consulting Group outlines a strategic approach for improving United States competitiveness while reducing... View Details
- 10 Nov 2009
- First Look
First Look: Nov. 10
revolutionary functionality. We explore a second path to entry that does not rely on Schumpeterian innovation: platform envelopment. By leveraging shared user relationships and common components, one platform provider can move into... View Details
Keywords: Martha Lagace
- 10 May 2016
- First Look
May 10, 2016
gathering tasks. We use the framework and examples of successful research studies in the nancial reporting literature to clarify how data-gathering choices affect a study’s ability to achieve its goals and conclude by showing how the... View Details
Keywords: Carmen Nobel
- 2023
- Working Paper
Financial and Informational Integration Through Oracle Networks
By: Lin William Cong, Eswar Prasad and Daniel Rabetti
Oracles are software components that enable data exchange between siloed blockchains and external environments, enhancing smart contract capabilities and platform interoperability. We find that oracle integration is positively associated with total value locked and... View Details
Keywords: Decentralized Finance; Blockchain; Smart Contract; International Economy; Interoperability; Risk Sharing; Applications and Software; Financial Markets; Economics; Risk Management
Cong, Lin William, Eswar Prasad, and Daniel Rabetti. "Financial and Informational Integration Through Oracle Networks." Working Paper, December 2023.
- October 31, 2023
- Article
Research: Can a More Detailed LinkedIn Profile Boost Your Salary?
By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details
Groysberg, Boris, and Eric Lin. "Research: Can a More Detailed LinkedIn Profile Boost Your Salary?" Harvard Business Review (website) (October 31, 2023).
- November 2022 (Revised March 2023)
- Case
OneSmart
By: Nien-he Hsieh, Meg Rithmire and Shu Lin
At the end of 2021, Xi “Steve” Zhang was facing an existential crisis for himself and his business. OneSmart was a premium educational company founded in 2008 offering K-12 afterschool tutoring for students nationwide under a number of brands. The company was founded... View Details
Keywords: Governing Rules, Regulations, and Reforms; Crisis Management; Failure; Education Industry; China
Hsieh, Nien-he, Meg Rithmire, and Shu Lin. "OneSmart." Harvard Business School Case 723-017, November 2022. (Revised March 2023.)
- January 2022
- Article
Determinants of Gender Differences in Change in Pay among Job-Switching Executives
By: Boris Groysberg, Paul M. Healy and Eric Lin
The authors investigate what determines differences in change in pay between men and women executives who move to new employers. Using proprietary data of 2,034 executive placements from a global search firm, the authors observe narrower pay differences between men and... View Details
Keywords: Executive Pay; Executive Labor Market; Gender Pay Gap; External Recruitment; Executive Compensation; Gender; Human Capital
Groysberg, Boris, Paul M. Healy, and Eric Lin. "Determinants of Gender Differences in Change in Pay among Job-Switching Executives." Industrial & Labor Relations Review 75, no. 1 (January 2022): 168–199.
- January 2018
- Article
The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial
By: Leslie K. John, Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein and Kevin Volpp
Purpose: We tested the effects of employer subsidies on employee enrollment, attendance, and weight loss in a nationally-available weight management program.
Design: A randomized trial tested the impact of employer subsidy: 100%; 80% 50% and a hybrid 50% subsidy... View Details
Design: A randomized trial tested the impact of employer subsidy: 100%; 80% 50% and a hybrid 50% subsidy... View Details
Keywords: Affordable Care Act (ACA); Subsidies; Weight Loss; Obesity; Incentives; Behavioral Economics; Motivation and Incentives; Behavior; Health Disorders; Health Care and Treatment; Compensation and Benefits; United States
John, Leslie K., Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein, and Kevin Volpp. "The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial." American Journal of Health Promotion 32, no. 1 (January 2018): 170–176.
- March 2025
- Case
Mobvoi's Path Through Market Challenges and Business Reinvention
By: Paul A. Gompers and Shu Lin
Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.