by Poping Lin - Publications - Faculty & Research

06 Sep 2005
Research & Ideas

When Product Variety Backfires

Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details

Keywords: by Poping Lin; Consumer Products

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

she was president of the Fidelity Personal Investments unit of Fidelity Investments, serving 4 million customers with $500 billion in assets. She answers our questions in this e-mail Q&A. Poping Lin: We are familiar with the benefits... View Details

Keywords: by Poping Lin

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

New York Knicks basketball sensation Jeremy Lin has attracted worldwide attention because he crosses so many boundaries and defies so many stereotypes. Lin, an Asian-American (rare in the NBA) who played college hoops at Harvard (even... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

Portrait Project

Janice Lin

"favorite aunt." I'll find a way to make senior care desirable and not negative. I'll live and abide by "no fear." Most importantly, I'll burn as brightly as possible for a short period of time, but impart every bit of... View Details

Profile

Zihan Lin

the hands-on, boy-stuff of the mechanical with the mission of medicine." By the time Zi entered the graduate stage of his education, he had a firm focus "on two concentrations: design methodology and medical devices." In... View Details

16 Apr 2024
News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details

14 May 2024
News

Vatican Conference on ‘Climate Resilience’ Is the Latest in a Long Line of Environment Initiatives by Pope Francis and the Catholic Church – 5 Essential Reads

25 Jun 2015
News

Responsible investment: Vice versus nice

1 PM – 2 PM EDT, 10 Sep 2015
Webinars: Trending@HBS

America's Unconventional Energy Opportunity

In this session, Professor Michael Porter along with co-authors David Gee and Gregory Pope from The Boston Consulting Group (BCG) will discuss the research HBS and BCG have jointly conducted on the opportunities and challenges presented by the United States'... View Details

29 Jul 2022
Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

gender is underrepresented, Healy says. “You can bring that power to the negotiating table in at least trying to make sure you're treated fairly,” he says. Healy partnered with Boris Groysberg, the Richard P. Chapman Professor of Business Administration at HBS, and... View Details

Keywords: by Kristen Senz

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details

Keywords: by Dina Gerdeman; Travel

10 Jan 2018
Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

executives by examining how they are penalized in starting pay when looking for new work. The study, co-written with Eric Lin of the United States Military Academy at West Point, reveals these executives pay... View Details

Keywords: by Michael Blanding; Financial Services

05 Jul 2017
What Do You Think?

Can Innovation Save Us From Ourselves?

outcomes. That’s the sense provided by responses to this month’s column. “Seems like humans have learned to control the world but not themselves,” wrote Akn1307hbs in a concern shared by others.... View Details

Keywords: by James Heskett; Technology

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

some remote authorities (the U.S. Federal Communications Commission, the European Commission's DG IV) who claim to be patrolling the area, but everyone knows that their guns are not loaded. For cyberspace, it seems, is a lawless realm, a place where unruly bishops can... View Details

Keywords: by Debora L. Spar

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

"'Creative capitalism,' 'conscious capitalism,' 'stakeholder capitalism,' call it what you will," Koehn adds. "The larger social footprint and role of business are here to stay." The project, inspired by a friend, began with Koehn, a... View Details

Keywords: by Kim Girard; Entertainment & Recreation

01 Sep 2016
News

Code name: Miesiąc

From the book Kryptonim “Wasale,” by Łukasz Kamiński From the book Kryptonim “Wasale,” by Łukasz Kamiński Waldemar Maj (MBA 1996) shivered in the dark Warsaw alley and wedged his body further into a crevice... View Details

Keywords: April White; photographed by Piotr Malecki

15 Dec 2024
News

The Golden Thread

Teresa Amabile grew up near Buffalo, New York, the third of seven children. Her parents were first-generation Americans who used their childhood Italian language when they didn’t want the kids to understand what they were saying. Her father and his brothers were... View Details

Keywords: Julia Hanna; Illustration by Nigel Buchanan; retirement; careers; psychology

April 2022
Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details

Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway

Citation

Educators

Purchase

January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden