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- 22 Feb 2008
- Working Paper Summaries
Consumer Demand for Prize-Linked Savings: A Preliminary Analysis
- 02 Jun 2011
- News
Serious Fun
Doorway to Dreams (D2D), a Boston-based nonprofit founded in 2000 by HBS finance professor Peter Tufano, where one of Maynard’s many tasks involves leading the organization’s... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
correlation between these two series over time. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13755 Consumer Demand for Prize-Linked Savings: A Preliminary Analysis Authors:Peter Tufano, View Details
Keywords: Martha Lagace
- 2008
- Working Paper
Consumer Demand for Prize-Linked Savings: A Preliminary Analysis
By: P. Tufano, Nick Maynard and Jan-Emmanuel De Neve
This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of... View Details
Keywords: Saving; Income; Consumer Behavior; Personal Finance; Investment Return; Banks and Banking; Clarksville
Tufano, P., Nick Maynard, and Jan-Emmanuel De Neve. "Consumer Demand for Prize-Linked Savings: A Preliminary Analysis." Harvard Business School Working Paper, No. 08-061, February 2008.
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even if it easily fits into already established habits and anybody who tries it likes it immediately, you must still support it with a strong distribution plan.” -From “Zero to One” by Peter Thiel One common... View Details