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  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

Editor's note: Now 10 years old, Facebook's growth is starting to slow. That's one reason it purchased What'sApp last month in a jaw-dropping deal valued at $19 billion. What might the next decade be like? Harvard Business School Associate Professor View Details
Keywords: by Mikolaj Piskorski
  • 20 Jan 2011
  • Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing
  • 03 Jun 2010
  • Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski
  • 22 Jan 2014
  • Working Paper Summaries

Separating Homophily and Peer Influence with Latent Space

Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

internship in D.C. last summer.' " Piskorski has also found deep gender differences in the use of sites. The biggest usage categories are men looking at women they don't know, followed by men looking at... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly... View Details
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

  Book Excerpt A Social Strategy: How We Profit From Social Media Mikolaj Jan Piskorski Read An Excerpt "LinkedIn alleviates the offline normative restriction by giving us... View Details
Keywords: by Carmen Nobel
  • 2013
  • Working Paper

Competing by Restricting Choice: The Case of Search Platforms

By: Hanna Halaburda and Mikolaj Jan Piskorski
Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details
Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy
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  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj View Details
Keywords: by Carmen Nobel; Technology
  • 25 May 2010
  • First Look

First Look: May 25

Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show that platforms that offer a... View Details
Keywords: Martha Lagace
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing... View Details
Keywords: by Staff
  • 21 Jan 2014
  • First Look

First Look: January 21

several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker training program in... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

Networks Published: September 14, 2009 Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look... View Details
Keywords: by Sean Silverthorne
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. HBS professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of... View Details
Keywords: by Staff
  • November 2011
  • Article

Social Strategies That Work

By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
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  • 05 Apr 2011
  • First Look

First Look: April 5

and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2010
  • First Look

First Look: July 27

changing perception of such strategies by the analysts. Moreover, we find that higher visibility firms receive more favorable recommendations for their CSR strategies. We also find that analysts with more experience, broader CSR... View Details
Keywords: Martha Lagace
  • Research Summary

Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia

Andreea's dissertation research examines social networks in the setting of collective production,  defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details

  • June 2014
  • Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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  • July 2006 (Revised February 2007)
  • Case

LinkedIn (A)

By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry
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