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  • 07 Feb 2012
  • News

Yelp Reviews Reputation Study by Harvard Busines School. Assistant Professor HBS Michael Luca (VIDEO)

  • April 2013
  • Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert
Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details
Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany
Related
  • 04 Oct 2011
  • Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage
  • 05 Jul 2012
  • News

Michael Luca at Nudge and Beyond: Behavioural Science, Policy and Knowing What Works (VIDEO)

  • 28 May 2008
  • News

Harvard Professor Michael Porter Honored by U.S. Department of Commerce

  • 15 Apr 2015
  • News

Review: Strategy Rules, by David Yoffie and Michael Cusumano

  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

is no villain here. Poor public-policy choices have contributed to the problem, but so have the bad choices made by health plans, hospitals, and the employers who buy their services. Decades of "reform" have failed, and attempts... View Details
Keywords: by Michael E. Porter; Health
  • 27 Sep 2011
  • Working Paper Summaries

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

Keywords: by Michael Luca & Jonathan Smith; Education; Information; Publishing
  • 01 Jul 2004
  • News

越过波特看到其他 (some thoughts inspired by Michael E. Porter’s theory)

  • 08 Sep 2015
  • Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

While some lessons can be learned by watching—a parent’s reaction after touching a hot stove can be a good lesson for a youngster on dangers in the kitchen—other lessons are harder to learn through observation alone. No matter how many... View Details
Keywords: by Michael Blanding; Health
  • 14 Dec 2021
  • News

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

  • Book Review

Review of The Chinese Connection, by Michael A. Goldberg

By: Louis T Wells Jr
Keywords: China
Related
  • 14 Oct 2009
  • News

Harvard's Michael Porter is interviewed by McGill's Karl Moore

    Michael S. Kaufman

    A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.” 

    A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details

    • 05 May 2017
    • Working Paper Summaries

    Survival of the Fittest: The Impact of the Minimum Wage on Firm Exit

    Keywords: by Dara Lee Luca and Michael Luca; Food & Beverage

      Michael T. Moynihan

      Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business... View Details

        Michael Beer

        MICHAEL BEER

        Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

          Michael I. Norton

          Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

          Keywords: advertising; consumer products; e-commerce industry; marketing industry; nonprofit industry

            Michael E. Porter

            Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

            Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
            • 28 Jan 2014
            • Working Paper Summaries

            Digital Discrimination: The Case of Airbnb.com

            Keywords: by Benjamin G. Edelman & Michael Luca; Construction; Real Estate