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    Michael I. Norton

    Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

    Keywords: advertising; consumer products; e-commerce industry; marketing industry; nonprofit industry
    • Student-Faculty-Profile

    Grant Donnelly & Michael Norton

    to their neighbors or boosting their positive feelings? Findings & implications Our findings have implications for both consumers and the design-side of waste disposal. We find that when given a “social recycling” (or donation) bin, waste is reduced... View Details
    • 12 Feb 2020
    • News

    Michael Norton Explains 'Boaty McBoatface,’ And The Risks Of Consumer Voting

    • 24 Sep 2009
    • Working Paper Summaries

    “I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

    Keywords: by Zoë Chance & Michael I. Norton
    • 30 May 2013
    • Working Paper Summaries

    Non-Standard Matches and Charitable Giving

    Keywords: by Michael Sanders, Sarah Smith & Michael I. Norton
    • 20 Nov 2007
    • Working Paper Summaries

    The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

    Keywords: by Michael I. Norton & Leonard Lee; Retail
    • 15 Oct 2008
    • Working Paper Summaries

    The Artful Dodger: Answering the Wrong Question the Right Way

    Keywords: by Todd Rogers & Michael I. Norton
    • 01 Jun 2020
    • Working Paper Summaries

    Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

    Keywords: by Sorapop Kiatpongsan and Michael I. Norton; Health
    • 16 Jun 2015
    • Working Paper Summaries

    Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

    Keywords: by Bhavya Mohan, Michael I. Norton & Rohit Deshpandé
    • 29 Nov 2013
    • Working Paper Summaries

    Surfacing the Submerged State with Operational Transparency in Government Services

    Keywords: by Ryan W. Buell, Ethan Porter, and Michael I. Norton
    • 10 Sep 2009
    • Working Paper Summaries

    Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

    Keywords: by Lalin Anik, Lara B. Aknin, Michael I. Norton & Elizabeth W. Dunn
    • 14 May 2015
    • Working Paper Summaries

    Humblebragging: A Distinct-and Ineffective-Self-Presentation Strategy

    Keywords: by Ovul Sezer, Francesca Gino & Michael I. Norton
    • 15 Mar 2018
    • Working Paper Summaries

    Backhanded Compliments: How Negative Comparisons Undermine Flattery

    Keywords: by Ovul Sezer, Alison Wood Brooks, and Michael I. Norton
    • 03 Jun 2014
    • Working Paper Summaries

    Eliciting Taxpayer Preferences Increases Tax Compliance

    Keywords: by Cait Lamberton, Jan-Emmanuel De Neve & Michael I. Norton
    • 04 Mar 2019
    • Working Paper Summaries

    The Revision Bias

    Keywords: by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton
    • 10 Nov 2014
    • HBS Case

    How Restaurants in Lima and Copenhagen Became Best in the World

    their businesses while staying true to their cultural roots. We sat down with Associate Professor Mukti Khaire, lead author of Noma: A Lot on the Plate; and Associate Professor Anat Keinan and Professor Michael View Details
    Keywords: by Michael Blanding; Food & Beverage
    • 13 Jun 2014
    • Working Paper Summaries

    Handshaking Promotes Cooperative Dealmaking

    Keywords: by Juliana Schroeder, Jane Risen, Francesca Gino & Michael I. Norton
    • 13 Apr 2011
    • Working Paper Summaries

    The ‘IKEA Effect’: When Labor Leads to Love

    Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products
    • 13 Jan 2014
    • Research & Ideas

    How Government Can Restore the Faith of Citizens

    be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an... View Details
    Keywords: by Michael Blanding
    • 14 Jul 2014
    • Research & Ideas

    Pay Attention To Your ‘Extreme Consumers’

    consumer, which gets rid of the noise in an effort to study the majority of customers, but also gets rid of people who are potentially leading the category," she says. “Often the lovers or haters of a product can be the canary in the coal mine” View Details
    Keywords: by Michael Blanding