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- 10 Jul 2007
- Working Paper Summaries
The Persuasive Appeal of Stigma
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
Battilana. Want to Be Happier? Spend Some Money on Avoiding Household Chores In an age of time scarcity, buying our way out of the negative moments in the day is an important key to happiness, according to research by Ashley V. Whillans,... View Details
Keywords: by Sean Silverthorne
- 21 May 2013
- First Look
First Look: May 21
Bonuses Increase Employee Satisfaction and Team Performance By: Anik, Lalin, Lara B. Aknin, Michael I. Norton, Elizabeth View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
W. Dunn, Dana R. Carney, and Dan Ariely Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract We predicted that... View Details
Keywords: Sean Silverthorne
- Article
The Persuasive 'Power' of Stigma?
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show... View Details
Keywords: Persuasion; Stigma; Interactions; Interracial Relations; Power and Influence; Personal Characteristics; Interpersonal Communication; Attitudes
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive 'Power' of Stigma?" Organizational Behavior and Human Decision Processes 117, no. 2 (March 2012): 261–268.
- 2007
- Working Paper
The Persuasive Appeal of Stigma
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.
- 29 Jun 2007
- First Look
First Look: June 29, 2007
certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael View Details
Keywords: Martha Lagace