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  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

markets is a sector notorious for its lack of differentiation between players. Once location has played out its magic, retailers tend to get squeezed in a business characterized by the infernal duo of low margin and high fixed cost. In... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 12 Mar 2018
  • Working Paper Summaries

Using Online Prices for Measuring Real Consumption Across Countries

Keywords: by Alberto Cavallo, W. Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer
  • July 2020
  • Article

Higher Economic Inequality Intensifies the Financial Hardship of People Living in Poverty by Fraying the Community Buffer

By: Jon M. Jachimowicz, Barnabas Szaszi, Marcel Lukas, David Smerdon, Jaideep Prabhu and Elke U. Weber
The current research investigates whether higher economic inequality disproportionately intensifies the financial hardship of low-income individuals. We propose that higher economic inequality increases financial hardship for low-income individuals by reducing their... View Details
Keywords: Economic Inequalty; Economy; Income; Equality and Inequality; Poverty; Civil Society or Community
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  • April 2012
  • Article

Retail Doesn't Cross Borders: Here's Why and What to Do about It

By: Marcel Corstjens and Rajiv Lal
Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry
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  • 10 Apr 2012
  • First Look

First Look: April 10

Corstjens and Rajiv Lal Publication:Harvard Business Review 90, no. 4 (April 2012) Abstract Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers... View Details
Keywords: Carmen Nobel
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

opportunities in going forward with this. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409065 Solvay Group: International Mobility and Managing Expatriates Harvard Business School Case 409-079 Marcel... View Details
Keywords: Martha Lagace
  • May 2018
  • Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details
Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics
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  • August 2000
  • Article

Building Store Loyalty Through Store Brands

By: Marcel Corstjens and R. Lal
Keywords: Brands and Branding; Customer Relationship Management
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  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details
Keywords: Sean Silverthorne
  • 08 May 2007
  • First Look

First Look: May 8, 2007

http://www.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0705C Assessing and Improving the Safety of Internet Search Engines Author:Benjamin Edelman Publication:In The Power of Search Engines, edited by View Details
Keywords: Martha Lagace
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

productive. That’s a missed opportunity. Questioning is a powerful tool for unlocking value in companies: It spurs learning and the exchange of ideas, it fuels innovation and better performance, and it builds trust among team members. And it can mitigate business risk... View Details
Keywords: Dina Gerdeman

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