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- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
In what is believed to be the largest study of its kind, MBA students at Harvard Business School recently analyzed the financial returns generated by 110 early-stage companies backed by Investors' Circle, a... View Details
Keywords: by Manda Salls
- 17 May 2004
- Research & Ideas
Why We Don’t Study Corporate Responsibility
conclusion after studying research published between 1958 and 2001. Their findings were recorded in their paper "Social Issues and Management: Our Lost Cause Found," published by the Journal of Management, December, 2003. View Details
Keywords: by Manda Salls
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
just simply that it exists, and that society needs to understand how it works. Ultimately, she concludes, government has a regulatory role to play in the baby trade. We asked Spar to discuss her research. Manda Salls: Why did you want to... View Details
- 28 Feb 2005
- Research & Ideas
How to Harness Auction Fever
Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and making sure winners and losers... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
presented by the rise of the man-of-action hero. Salls: What is the man-of-action hero, and why is this manhood ideal so important in American culture? You say the man-of-action hero is a synthesis of two other popular models of American... View Details
Keywords: by Manda Salls
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
nonprofits more by educating them on building business frameworks and developing organizational strategy. "There are core questions that help teach organizations how to perform," he said. Working to strengthen the underlying strategies of... View Details
Keywords: by Manda Salls
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
Are brand management issues faced by a powerful for-profit company such as Toyota the same as those navigated by an international non-government organization (NGO) such as the Red Cross? Yes and no. In their... View Details
Keywords: by Manda Salls
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail Q&A. View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
written by Lal with HBS colleague David Bell, was published in Quantitative Marketing and Economics last June. Lal discusses his findings with Manda Salls. Salls: Frequent shopper programs have become part... View Details
- 29 Aug 2005
- Research & Ideas
How Organizations Create Social Value
Success in Social Enterprise," ending August 1. This two-year study was the second carried out by SEKN since it was founded in 2001 as a research partnership between HBS and leading business schools in Latin America and Spain. SEKN's... View Details
Keywords: by Manda Salls
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
Gourville discusses the price-versus-quantity dilemma in this e-mail interview. Manda Salls: When prices for raw materials increase, companies need to compensate to keep their profit margin on target. What are the typical responses? John... View Details
Keywords: by Manda Salls
- 28 Mar 2004
- Research & Ideas
HBS Celebrates Social Enterprise Initiative
mobilizes 7 million volunteers. Worldwide, the sector makes up almost 5 percent of the GDP. In this e-mail Q&A, Professor James E. Austin, Chair of the HBS Social Enterprise Initiative, discusses the development of the program and its importance to Harvard Business... View Details
Keywords: by Manda Salls
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
School. We asked Vietor to discuss some of the findings in this e-mail interview. Manda Salls: What inspired you and your colleagues to write this book? Richard Vietor: Rob had some financial support for looking at CSR, and we got more... View Details
Keywords: by Manda Salls
- 30 Jan 2006
- Research & Ideas
Looking Behind Bad Decisions
African government take a stand against an effective AIDS treatment drug? The inability of government to make wise tradeoffs—give up small losses for much larger gain—has been investigated by HBS professor Max Bazerman and his research... View Details
Keywords: by Manda Salls
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
of the study, Alvin Silk, Harvard Business School Professor Emeritus, and Joel Weissman, associate professor, department of Medicine and Health Care Policy, Harvard Medical School. The Physicians Report ran in the April issue of the journal Health Affairs, and was... View Details
Keywords: by Manda Salls
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
Hollywood studios can determine the rules of the game. Another key difference concerns the extent to which markets are influenced by piracy. Piracy is a global problem, but I think it is particularly detrimental to box office grosses in... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return. That is the idea put forward... View Details
- 30 Mar 2003
- Research & Ideas
How Your Employees and Customers Drive a New Value Profit Chain
customers. If the organization does not create superior value for its employees, it is very difficult for the employees to produce superior value for customers. By leveraging value to both employees and customers relative to its costs, an... View Details
Keywords: by Manda Mahoney
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business... View Details
Keywords: by Manda Mahoney
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the... View Details
Keywords: by Manda Mahoney