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  • 18 May 2007
  • Working Paper Summaries

An Empirical Approach to Understanding Privacy Valuation

Keywords: by Luc Wathieu & Allan Friedman
  • 05 Jul 2006
  • Working Paper Summaries

The Framing Effect of Price Format

Keywords: by Marco Bertini & Luc R. Wathieu
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha... View Details
Keywords: by Martha Lagace
  • 08 Jun 2020
  • Working Paper Summaries

Loan Types and the Bank Lending Channel

Keywords: by Victoria Ivashina, Luc Laeven, and Enrique Moral-Benito; Financial Services
  • 21 Mar 2014
  • Working Paper Summaries

Speaking of Corporate Social Responsibility

Keywords: by Hao Liang, Christopher Marquis, Luc Renneboog & Sunny Li Sun
  • 05 Aug 2024
  • Research & Ideas

Watching for the Next Economic Downturn? Follow Corporate Debt

widespread distress: Corporate credit quality and growth, says Harvard Business School Professor Victoria Ivashina. “It's only in the US in 2007 and 2008 that we observed the highest fraction of the non-performing loans coming from households.” Debt incurred View Details
Keywords: by Rachel Layne
  • 24 Mar 2014
  • Research & Ideas

The Surprising Link Between Language and Corporate Responsibility

with Liang and Luc Renneboog of Tilburg University, and Sunny Li Sun of the University of Missouri—Kansas City to study whether the same held true in business. Would a company's use of language, particularly View Details
Keywords: by Michael Blanding
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to... View Details
Keywords: by Sean Silverthorne; Retail
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

  Working PapersThe Framing Effect of Price Format Marco Bertini and Luc Wathieu Existing evidence suggests that preferences are affected by whether a price is presented as one... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2007
  • What Do You Think?

Neuro Economics: Science or Science Fiction?

others are fearful." A lot of this comes down to knowing yourself, with or without the benefit of MRI devices. Are we about to be subject to a number of striking conclusions based on studies involving a small number of brain scans? Will there, as my colleague... View Details
Keywords: by Jim Heskett
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

Internet," when he and his partner launched Rakuten in 1997, Mikitani (HBS MBA '93) said. The 9,331 merchants who do a brisk business over the Rakuten site, which Mikitani describes as a cross between eBay and Amazon, are now proving them wrong. Brand Territories... View Details
Keywords: by Julie Jette
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

prepared by Adrià and his team of thirty to forty cooks. The meal costs roughly 230 euros and represents hours of laborious research, testing, and preparation. In addition to engaging a diner's five senses, Adrià and his team hope to... View Details
Keywords: by Julia Hanna; Food & Beverage
  • July 2008 (Revised March 2009)
  • Case

elBulli: The Taste of Innovation

By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain
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  • 18 Mar 2014
  • First Look

First Look: March 18

used in the literature. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46750 Speaking of Corporate Social Responsibility By: Liang, Hao, Christopher Marquis, Luc Renneboog, and Sunny Li Sun Abstract—We argue that... View Details
Keywords: Sean Silverthorne
  • March 2022
  • Article

Loan Types and the Bank Lending Channel

By: Victoria Ivashina, Luc Laeven and Enrique Moral-Benito
Using credit-registry data for Spain and Peru, we document that four main types of commercial credit—asset-based loans, cash flow loans, trade finance and leasing—are easily identifiable and represent the bulk of corporate credit. We show that credit growth dynamics... View Details
Keywords: Bank Credit; Loan Types; Bank Lending Channel; Credit Registry; Banks and Banking; Credit; Financing and Loans
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  • Article

Financial Innovation and Endogenous Growth

By: Luc Laeven, Ross Levine and Stelios Michalopoulos
Is financial innovation necessary for sustaining economic growth? To address this question, we build a Schumpeterian model in which entrepreneurs earn profits by inventing better goods, and profit-maximizing financiers arise to screen entrepreneurs. The model has two... View Details
Keywords: Technological Innovation; Economic Growth
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  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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  • 2014
  • Working Paper

Speaking of Corporate Social Responsibility

By: Hao Liang, Christopher Marquis, Luc Renneboog and Sunny Li Sun
We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future.... View Details
Keywords: Language; Future-Time-Reference; Categories; Culture; Corporate Social Responsibility; Sustainability; Communication; Corporate Social Responsibility and Impact
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  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

Authors:Marco Bertini and Luc Wathieu Periodical:Marketing Science (forthcoming) Abstract Existing evidence suggests that preferences are affected by whether a price is... View Details
Keywords: Martha Lagace

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