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    • Faculty Publications  (4)

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    • All HBS Web  (43)
      • Faculty Publications  (4)

      by Lauren H. Cohen and Umit G. GurunRemove by Lauren H. Cohen and Umit G. Gurun →

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      • July 2024
      • Article

      Buying the Verdict

      By: Lauren Cohen and Umit Gurun
      We document evidence that firms systematically increase specialized, locally targeted advertising following the firm being taken to trial in that given location, precisely following initiation of the suit. In particular, we use legal actions brought against publicly... View Details
      Keywords: Lawsuits and Litigation; Advertising; Marketing Strategy
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      Cohen, Lauren, and Umit Gurun. "Buying the Verdict." Management Science 70, no. 7 (July 2024): 4167–4183.
      • February 2022 (Revised April 2022)
      • Case

      Pushing Past the Boundaries of ESG Investing: AQR Capital Management

      By: Lauren H. Cohen, Richard B. Evans, Umit G. Gurun and Quoc H. Nguyen
      Cliff Asness was facing a dilemma into how he would plunge his hedge fund into the hottest investment area worldwide—ESG Investing. Founder and managing principal of AQR—one the most storied quantitative hedge funds in the world—Asness knew anything less than a big... View Details
      Keywords: ESG; Hedge Fund; Investment; Equity; Green Technology
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      Cohen, Lauren H., Richard B. Evans, Umit G. Gurun, and Quoc H. Nguyen. "Pushing Past the Boundaries of ESG Investing: AQR Capital Management." Harvard Business School Case 222-058, February 2022. (Revised April 2022.)
      • 2020
      • Working Paper

      The ESG-Innovation Disconnect: Evidence from Green Patenting

      By: Lauren Cohen, Umit G. Gurun and Quoc H. Nguyen
      No firm or sector of the global economy is untouched by innovation. In equilibrium, innovators will flock to (and innovation will occur where) the returns to innovative capital are the highest. In this paper, we document a strong empirical pattern in green patent... View Details
      Keywords: ESG (Environmental, Social, Governance) Performance; Investment; Decision Making; Policy; Energy; Green Technology; Technological Innovation; Patents
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      Cohen, Lauren, Umit G. Gurun, and Quoc H. Nguyen. "The ESG-Innovation Disconnect: Evidence from Green Patenting." NBER Working Paper Series, No. 27990, October 2020. (Winner of the Fordham University Gabelli School of Business – PVH Corp. Global Thought Leadership Grant on Corporate Social Responsibility, 2020.)
      • 2018
      • Working Paper

      Patent Trolls: Evidence from Targeted Firms

      By: Lauren Cohen, Umit G. Gurun and Scott Duke Kominers
      We provide the first large-sample evidence on the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. We find that on average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms—and target cash in... View Details
      Keywords: Patent Trolls; NPEs; PAEs; Innovation; Patents; Ethics; Lawsuits and Litigation; Innovation and Invention; Corporate Finance
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      Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers. "Patent Trolls: Evidence from Targeted Firms." Harvard Business School Working Paper, No. 15-002, July 2014. (Revised June 2018.)
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