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- All HBS Web (63)
- Faculty Publications (16)
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- 12 Oct 2007
- Working Paper Summaries
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
- 28 Jun 2007
- Working Paper Summaries
Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict
- 15 May 2007
- Working Paper Summaries
I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders
- 15 Jul 2009
- Working Paper Summaries
Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes
- 14 Mar 2016
- Working Paper Summaries
The Role of Incentive Salience in Habit Formation
- 03 Mar 2008
- Working Paper Summaries
Testing a Purportedly More Learnable Auction Mechanism
- 28 Aug 2008
- Working Paper Summaries
How Can Decision Making Be Improved?
- 15 May 2007
- First Look
First Look: May 15, 2007
Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and... View Details
Keywords: Martha Lagace
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd... View Details
- 08 Mar 2016
- First Look
March 8, 2016
results and conclusions of our JFE paper. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50714 The Role of Incentive Salience in Habit Formation By: John, Leslie, Katherine L. View Details
Keywords: Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do decisions... View Details
Keywords: Martha Lagace
- 10 May 2011
- First Look
First Look: May 10
the Right Way Authors:Todd Rogers and Michael I. Norton Publication:Journal of Experimental Psychology: Applied (forthcoming) Abstract What happens when speakers try to "dodge" a question they would rather not answer View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders by Todd Rogers, Katherine L.... View Details
Keywords: by Carmen Nobel
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
Later: Decreasing Impatience over Time in Online Grocery Orders" by Todd Rogers, Katherine L. Milkman, and Max H.... View Details
Keywords: by Carmen Nobel
- 2007
- Working Paper
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
Psychological Science Should Governments Invest More in Nudging? By: Benartzi, Shlomo, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar,... View Details
Keywords: Sean Silverthorne
- 03 Jan 2023
- What Do You Think?
How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?
Scouts of the USA from 1976 to 1990, was ranked by Fortune magazine in 2015, according to her obituary, as the “37th in its list of the world’s 50 greatest leaders, ahead of Jamie Dimon, the chief executive of JPMorgan Chase.” Peter... View Details
Keywords: Re: James L. Heskett
- March 2010
- Article
I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time
By: Katherine L. Milkman, Todd Rogers and Max Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry
Milkman, Katherine L., Todd Rogers, and Max Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Marketing Letters 21, no. 1 (March 2010): 17–35.
- 23 Nov 2010
- First Look
First Look: November 23
Todd Rogers and Michael I. Norton Publication: Harvard Business Review 88, no. 11 (November 2010) Abstract This article presents a dual interview based on a research study we conducted. Our study found that... View Details
Keywords: Sean Silverthorne