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Publications

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  • 22 Jan 2014
  • Working Paper Summaries

Separating Homophily and Peer Influence with Latent Space

Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski
  • 21 Jan 2014
  • First Look

First Look: January 21

Davin, Joseph P., Sunil Gupta, and Mikołaj Jan Piskorski Abstract—We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

  Publications May-June 2015 Human Resource Management Back to the Future: Implications for the Field of HRM of the Multi-stakeholder Perspective Proposed 30 Years Ago By: Beer, Michael, Paul Boselie, and Chris Brewster Abstract—Thirty years on from the seminal work... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2011
  • First Look

First Look: March 22

25,000-person combat mission. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411050-PDF-ENG TripAdvisor Sunil Gupta and Kerry HermanHarvard Business School Case 511-004 View Details
Keywords: Sean Silverthorne
  • 28 Jun 2011
  • First Look

First Look: June 28

by examining the association between top executive turnovers and guidance. Although firm and industry characteristics are important determinants of guidance, we conclude that CEOs participate in firm-level policy decisions, whereas CFOs... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2013
  • First Look

First Look: March 5

  PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses achieve profitable growth so... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online... View Details
Keywords: Sean Silverthorne
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise This... View Details
Keywords: by Staff
  • 06 Dec 2021
  • News

What's the Word?

Facebook which have first-party data? That remains a big question.” Gupta expects companies will adapt in the post-cookie era by relying more on contextual advertising—a bit of a throwback. “If you’re... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • Web

Marketing - Doctoral

Fu Sunil Gupta Ayelet Israeli Leslie K. John Tarun Khanna Himabindu Lakkaraju Rajiv Lal Jacqueline Ng Lane Michael Lingzhi Li Edward McFowland III Henry W. McGee Antonio Moreno John C. Mulliken Das... View Details
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

create meaningful changes and concludes with his advice for those looking to enter the climate space. 21 Oct 2024 The Parlor Room Sunil Gupta on Data-Driven Digital Marketing Strategies Chris Linnane Harvard... View Details
  • Web

Placement - Doctoral

Department Dissertation: Three Essays on Data-Driven Personalization and Targeting for Marketing Intervention Advisors: Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta 2024 Jimin Nam... View Details
  • Web

Live from Klarman Hall - Alumni

Weekend by sharing his key priorities, which will strengthen and accelerate the School’s impact in the world. Video Recording Navigating Uncertain Times: Teaching Through Political Shifts and Advancing the Curriculum 10:00–11:15 a.m. EDT... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

award for "contributions within the sports and entertainment industry," voted on by female sports and entertainment industry professionals, in 2018. Sunil Gupta : Finalist for... View Details
  • 2013
  • Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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  • Web

Online Business Courses & Certifications | HBS Online

hrs/week Pay by August 7 $1,850 Certificate Earn a Certificate of Specialization by taking three courses in this subject area within 18 months. Marketing Develop marketing strategies that reach and retain... View Details
  • 03 May 2011
  • First Look

First Look: May 3

government at times. Blair balanced multiple roles and expectations. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411021-PDF-ENG BBVA Compass: Marketing Resource Allocation Sunil Gupta and View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

Poverty Authors: James E. Austin and Michael Chu Periodical: Art. 1. Social Enterprise: Making a Difference. ReVista 6, no. 1 (fall 2006): 3-5 Consumers' Price Sensitivities across Complementary Categories Authors: Sri Devi Deepak, Asim Ansari, and View Details
Keywords: Martha Lagace
  • 01 Sep 2018
  • News

September 2018 Alumni and Faculty Books

this culture of psychological safety and provides a blueprint for bringing it to life. Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta HBR Press... View Details