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Publications

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  • All HBS Web  (257)
    • News  (40)
    • Research  (163)
  • Faculty Publications  (101)

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  • All HBS Web  (257)
    • News  (40)
    • Research  (163)
  • Faculty Publications  (101)
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  • 23 Apr 2012
  • News

How to Brand a Next-Generation Product

  • 13 Jun 2011
  • News

The Controversey Over Inflation: Is There More Than We Are Aware Of?

  • 03 Jan 2013
  • News

'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

  • 14 Apr 2013
  • News

Sometimes, We Want Prices to Fool Us

  • 18 Nov 2010
  • News

Probing the golden years

  • 09 Jan 2015
  • News

5 Tips To Launch Your Mobile App On The Right Foot

  • 16 Dec 2015
  • News

What Most Entrepreneurs Don't Know About App Development

  • 01 Jun 2025
  • News

For the Records

Waterloo Records & Video time. Passing the torch The original Waterloo Records opened on April Fools Day in 1982; John T. Kunz joined a few months in. For 43 years, the Austin store was a local institution... View Details
Keywords: Jen McFarland Flint; photos by Jeff Wilson; Arts, Entertainment
  • 01 Jun 1996
  • News

Reinventing Marketing

advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 15 Dec 2024
  • News

The Golden Thread

Teresa Amabile grew up near Buffalo, New York, the third of seven children. Her parents were first-generation Americans who used their childhood Italian language when they didn’t want the kids to understand what they were saying. Her father and his brothers were... View Details
Keywords: Julia Hanna; Illustration by Nigel Buchanan; retirement; careers; psychology
  • 01 Jun 2017
  • News

Supercharged

electric powertrains into 40 percent of its lineup by 2020, while the Volkswagen Group intends to launch more than 30 new electric models by 2025. “Within mainstream, old, dinosaur auto companies, there’s no... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • 01 Jun 2022
  • News

The Exchange: Same Great Price, Now with Fewer Chips

John Gourville and Alex MacKay (Image by John Ritter) Rising inflation and pandemic-related supply-chain challenges are driving up prices at the... View Details
Keywords: Miscellaneous Store Retailers; Retail Trade
  • 16 Sep 2015
  • News

Rethink pricing to create shared—and expanded—value

John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer,... View Details
  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • 01 Dec 2000
  • News

Faculty News

listed at right in their new positions. Kenneth S. Corts Associate Professor of Business Administration Paul A. Gompers Professor of Business Administration John T. Gourville... View Details
Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2004
  • News

Derek Ferguson

Derek T. Ferguson (MBA 1990) could be mistaken for a minister by fellow commuters on the train from Connecticut to Manhattan. Yet his calling is not to the pulpit, but to the midtown headquarters of Bad Boy... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2010
  • News

Additional alumni books for your consideration.

by John T. Reed (MBA ’77) (John T. Reed Publishing) Gulf Capital and Islamic Finance: The Rise of the New Global Players View Details
Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • 01 Sep 2008
  • News

Alumni Books

Publishing) Horses for Courses: Adventures in Thoroughbred Racehorse Ownership by Dick Pollard (AMP 86, 1981) (Vantage Press) The Contrarian Edge for Football Offense by John... View Details
Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 06 Aug 2008
  • News

Caution to the Winds

Maybe there’s nothing to those predictions that the end of oil is near, or the allegations, such as those by oil-industry veteran Matthew Simmons (MBA ’67), that Saudi petroleum reserves are way less than what is believed. But something’s... View Details
Keywords: Garry Emmons
  • 01 Dec 2000
  • News

The Rites of Autumn

sessions, check the progress of campus renovations, hear the latest on the School's initiatives from Dean Kim B. Clark, and, of course, catch up and network with each other. Reunion giving was also noteworthy. By the time they'd gathered... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
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