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  • 02 Sep 2016
  • Op-Ed

The Twitter Election

John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School where he teaches Strategic Marketing Management in the Advanced Management Program.Professor View Details
Keywords: by John Quelch and Thales Teixeira
  • September 2008
  • Supplement

Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
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Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
  • August 2008
  • Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
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Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
  • August 2008
  • Supplement

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
Keywords: Success; Advertising Campaigns; Financial Services Industry
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Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

achieve more success in the future. Failure to do so at the right moment may result in a strong reduction in the momentum of the company. By contrast, having the courage to change in favor of new marketing strategies can help a company... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and... View Details
Keywords: by Thales Teixeira; Sports
  • 29 Jan 2014
  • Working Paper Summaries

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

Keywords: by Thales S. Teixeira
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 24 Jun 2016
  • Op-Ed

Why Brexit is a Big Deal

The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.  Brexit is a vote against the European Union. Once heralded as the engine of... View Details
Keywords: by John Quelch
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies,... View Details
Keywords: by John A. Quelch; Health
  • 27 Aug 2007
  • Op-Ed

Mattel: Getting a Toy Recall Right

Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy... View Details
Keywords: by John Quelch; Consumer Products
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
Keywords: by John Quelch; Retail
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of... View Details
Keywords: by John Quelch; Advertising; Publishing
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving... View Details
Keywords: by John Quelch
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

rather than be about Trump. A successful brand is owned by its consumers. It delivers benefits that speak to their needs and aspirations. If brand Trump can project convincing superiority on those issues... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 14 Dec 2007
  • Op-Ed

When Your Product Becomes a Commodity

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often... View Details
Keywords: by John Quelch
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

in three ways. First, the early adopters who valued the club-like atmosphere of relaxing over a quality cup of coffee found themselves in a minority. To grow, Starbucks increasingly appealed to grab and go customers for whom service meant... View Details
Keywords: by John Quelch; Retail
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting... View Details
Keywords: by John Quelch
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business... View Details
Keywords: by John Quelch; Consumer Products
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
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