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  • All HBS Web  (250)
    • News  (42)
    • Research  (196)
  • Faculty Publications  (88)

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  • All HBS Web  (250)
    • News  (42)
    • Research  (196)
  • Faculty Publications  (88)
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  • 01 Dec 2001
  • News

Q&A: John Quelch

John A. Quelch, Lincoln Filene Professor of Business Administration and senior associate dean for International Development, became the leader of the School's Global Initiative last August. A veteran HBS... View Details
Keywords: Deborah Blagg
  • 02 Feb 2015
  • News

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

  • 23 Apr 2014
  • News

Are Electronic Cigarettes a Public Good or Health Hazard?

  • 01 Sep 2008
  • News

Negative Ad Power

that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They... View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 02 Apr 2019
  • News

The Right Way to Get Your First 1,000 Customers

  • 06 Mar 2008
  • News

Marketing Can Serve Citizens as Well as Consumers

  • 09 Aug 2017
  • News

4 Ways to Maximize Disruption in the Gig Economy

  • 28 Mar 2019
  • News

What’s Really Driving Disruption (It’s Not Technology)

  • 25 Mar 2019
  • News

New generation of startups threaten blue-chips like CVS and UnitedHealth

  • 14 Oct 2015
  • News

When People Pay Attention to Video Ads and Why

  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

caregiver that is so important to patient-centered care. Compassionate Management of Mental Health in the Modern Workplace by John A. Quelch (DBA 1977) View Details
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

experimentation rule the day. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business by John A. Quelch (Oxford... View Details
  • 28 Nov 2016
  • News

What’s good for employee health is good for the company

  • 23 Jun 2016
  • News

Good Health is Good for Business

  • 01 Jun 1996
  • News

Reinventing Marketing

advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M.... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Apr 1996
  • News

Technology for Learning's Sake

telecommunications." McFarlan, in fact, was involved in overseeing one of the earliest regular uses of computers in the MBA Program when the "Business Game" became an annual exercise for generations of MBAs beginning in the mid-1960s. Originally introduced View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 19 Dec 2018
  • News

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

  • 02 Dec 2005
  • News

A New Agenda for Business Schools

  • 11 Sep 2008
  • News

9/11 victims recalled as names, not numbers

  • 05 Sep 2016
  • News

3 Reasons Why Trump Needs to Start an Advertising Blitz

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