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    John A. Quelch

    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

    Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media
    • 01 Dec 2001
    • News

    Q&A: John Quelch

    John A. Quelch, Lincoln Filene Professor of Business Administration and senior associate dean for International Development, became the leader of the School's Global Initiative last August. A veteran HBS faculty member who recently spent... View Details
    Keywords: Deborah Blagg
    • September 2008
    • Supplement

    Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

    By: John A. Quelch
    Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
    Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry
    Related
    • August 2008
    • Supplement

    Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

    By: John A. Quelch
    Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
    Keywords: Success; Advertising Campaigns; Financial Services Industry
    Related
    • 16 Jun 2023
    • News

    John Quelch on U.S-China Tensions

    • August 2008
    • Supplement

    Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

    By: John A. Quelch
    Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
    Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
    Related
    • 24 Jun 2016
    • Op-Ed

    Why Brexit is a Big Deal

    The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.  Brexit is a vote against the European Union. Once heralded as the engine of... View Details
    Keywords: by John Quelch
    • 27 Aug 2007
    • Op-Ed

    Mattel: Getting a Toy Recall Right

    Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy... View Details
    Keywords: by John Quelch; Consumer Products
    • 18 Mar 2009
    • Research & Ideas

    Marketing After the Recession

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
    Keywords: by John Quelch; Retail
    • 16 Jun 2008
    • Research & Ideas

    Seven Tips for Managing Price Increases

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving... View Details
    Keywords: by John Quelch
    • 07 Nov 2007
    • Op-Ed

    How Marketing Hype Hurt Boeing and Apple

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details
    Keywords: by John Quelch; Aerospace; Consumer Products
    • 07 Jun 2016
    • Op-Ed

    Can Brand Trump Win a Presidency?

    lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
    Keywords: by John A. Quelch; Advertising; Media & Broadcasting
    • 17 Aug 2009
    • Research & Ideas

    Quantifying the Economic Impact of the Internet

    The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details
    Keywords: by John Quelch; Advertising; Publishing
    • 28 Nov 2007
    • Research & Ideas

    B2B Branding: Does it Work?

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business... View Details
    Keywords: by John Quelch; Consumer Products
    • 28 Jul 2016
    • Op-Ed

    Where is TripAdvisor for Doctors?

    review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website, others are more structural and... View Details
    Keywords: by John A. Quelch; Health
    • 14 Apr 2017
    • News

    Professor John Quelch Elected to American Academy of Arts & Sciences

    • 09 Jul 2008
    • Research & Ideas

    Starbucks’ Lessons for Premium Brands

    Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized... View Details
    Keywords: by John Quelch; Retail
    • 21 May 2008
    • Research & Ideas

    Going Negative in Political Advertising

    For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and... View Details
    Keywords: by John Quelch
    • 20 Sep 2007
    • Research & Ideas

    How to be a Customer

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing... View Details
    Keywords: by John Quelch
    • 14 Dec 2007
    • Op-Ed

    When Your Product Becomes a Commodity

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often... View Details
    Keywords: by John Quelch