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    John A. Quelch

    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

    Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media
    • 01 Dec 2001
    • News

    Q&A: John Quelch

    John A. Quelch, Lincoln Filene Professor of Business Administration and senior associate dean for International Development, became the leader of the School's Global Initiative last August. A veteran HBS... View Details
    Keywords: Deborah Blagg
    • 07 Jun 2016
    • Op-Ed

    Can Brand Trump Win a Presidency?

    lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
    Keywords: by John A. Quelch; Advertising; Media & Broadcasting
    • 28 Jul 2016
    • Op-Ed

    Where is TripAdvisor for Doctors?

    review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website, others are more structural and... View Details
    Keywords: by John A. Quelch; Health
    • September 2008
    • Supplement

    Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

    By: John A. Quelch
    Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
    Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry
    Related
    • 25 May 2016
    • Research & Ideas

    How Consumers and Businesses are Reshaping Public Health

    Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch... View Details
    Keywords: by John A. Quelch; Health
    • August 2008
    • Supplement

    Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

    By: John A. Quelch
    Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
    Keywords: Success; Advertising Campaigns; Financial Services Industry
    Related
    • 09 Nov 2016
    • Op-Ed

    6 Lessons from Donald Trump's Winning Marketing Manual

    marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
    Keywords: by John A. Quelch
    • August 2008
    • Supplement

    Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

    By: John A. Quelch
    Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
    Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
    Related
    • 26 Mar 2020
    • Research & Ideas

    7 Leadership Principles for Managing in the Time of Coronavirus

    emotionally but also prudently with respect to the long-term finances of the organization. Whatever you can do to conserve cash is going to be critical, because that’s what’s going to determine whether your employees are going to be paid next week. About the Author... View Details
    Keywords: by John A. Quelch; Health

      John A. Hartford

      Under John Hartford’s management, A&P became a large integrated business empire. In 1937, he switched A&P to a supermarket operation from its base as a delivery store, which enabled him to offer even lower prices. View Details
      Keywords: Retail
      • 17 Jan 2008
      • Research & Ideas

      If Marketing Experts Ran Elections

      Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the... View Details
      Keywords: by John A. Quelch
      • 17 Oct 2007
      • Research & Ideas

      Why Global Brands Work

      Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to... View Details
      Keywords: by John A. Quelch; Auto
      • 24 Aug 2016
      • Research & Ideas

      Can Obamacare Be Saved?

      scrapping the public exchanges would be unfair and unproductive to public health. John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard... View Details
      Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
      • 06 Oct 2010
      • Research & Ideas

      John Kotter: Four Ways to Kill a Good Idea

      from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so... View Details
      Keywords: by John Kotter & Lorne A. Whitehead
      • 24 Jun 2016
      • Op-Ed

      Why Brexit is a Big Deal

      The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.  Brexit is a vote against the European Union. Once heralded as the engine of... View Details
      Keywords: by John Quelch
      • 14 Apr 2017
      • News

      Professor John Quelch Elected to American Academy of Arts & Sciences

      • 23 May 2018
      • News

      John A. Paulson, MBA 1980

      and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the candy in... View Details
      Keywords: Susan Young
      • 18 Mar 2009
      • Research & Ideas

      Marketing After the Recession

      Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
      Keywords: by John Quelch; Retail
      • 16 Jun 2008
      • Research & Ideas

      Seven Tips for Managing Price Increases

      Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving... View Details
      Keywords: by John Quelch