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John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
John A. Hartford
Under John Hartford’s management, A&P became a large integrated business empire. In 1937, he switched A&P to a supermarket operation from its base as a delivery store, which enabled him to offer even lower prices. View Details
Keywords: Retail
- 23 May 2018
- News
John A. Paulson, MBA 1980
and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the candy in... View Details
Keywords: Susan Young
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 05 Jul 2006
- Working Paper Summaries
The Presentation of Self in the Information Age
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson... View Details
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
the internet has enabled high-income consumer markets that respond to direct-to-consumer branding and low-cost producer markets that respond to data-driven coordination, more tightly coordinated models of global business have become possible and are likely to grow.... View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details
Keywords: by John Deighton
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
be cleared first. John Deighton is the Harold M. Brierley Professor of Business Administration, Emeritus, at Harvard Business School, and an expert on digital marketing. Leora Kornfeld is an independent... View Details
Keywords: by John Deighton and Leora Kornfeld
- 13 Feb 2014
- Research & Ideas
Managing the Family Business: Leadership Roles
Editor's note: This is part of a series of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this article, Davis discusses... View Details
Keywords: by John A. Davis
- 13 Jun 2018
- Working Paper Summaries
Learning to Become a Taste Expert
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
- 01 Aug 2001
- News
Ray A. Goldberg (MBA '50)
at the School, John H. Davis, coined the term "agribusiness." The two men wanted a word to describe the complex value-added chain that begins with a farmer's purchase of livestock or seed and ends with a product ready for the consumer's... View Details
- 28 Sep 2007
- Working Paper Summaries
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Keywords: by John A. Deighton & Leora Kornfeld
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
in communities. Our factories are in communities, our colleges and universities are in communities. We are leading by example, not just within our organizations, but within our broader communities. And especially since we’re talking here... View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies,... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 10 Apr 2008
- Working Paper Summaries