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- 13 Feb 2014
- Research & Ideas
Managing the Family Business: Leadership Roles
Editor's note: This is part of a series of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this article, View Details
Keywords: by John A. Davis
- 09 Jul 2007
- Research & Ideas
Five Steps to Better Family Negotiations
successfully leveraged in negotiations between family members in family business systems. We will review the principles and their applicability to family negotiations below. 1. Analyze The Negotiation Space The negotiation space consists of all parties that are... View Details
Keywords: by John A. Davis and Deepak Malhotra
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
in communities. Our factories are in communities, our colleges and universities are in communities. We are leading by example, not just within our organizations, but within our broader communities. And especially since we’re talking here... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
only two short sessions in 1959. At the age of 32, Davis coaxed innovative ideas out of his players—among them greats including John Coltrane and Bill Evans—that took everyone View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
- 10 Apr 2008
- Working Paper Summaries
Where Does it Go? Spending by the Financially Constrained
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies,... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website, others are more structural and... View Details
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
could not, of course, guarantee a smooth sale. The process of selling remained a cat and mouse game. When A. T. Webb, the agent for Portland, Oregon, set out to sell a machine, he began, as the Primer advised, View Details
Keywords: by Walter A. Friedman
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details
Keywords: by John A. Quelch
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to what Toyota knew a long time... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
scrapping the public exchanges would be unfair and unproductive to public health. John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He also holds a... View Details
- 02 Jul 2001
- Research & Ideas
Ray A. Goldberg
lecturer in the School's new Program in Agriculture and Business, headed by Davis. In the winter of 1955, Goldberg taught the first HBS course in agribusiness—a word that he and Davis preferred, he recalls,... View Details
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details