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- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
Value. She is a former brand manager at Gillette, AT&T, and Samuel Adams and an advertising agency executive, and remains close to practice View Details
Keywords: by Jill Avery and Richard Edelman
- 01 Sep 2003
- News
Richard Edelman
Whether it is dolphin-rights advocates and tuna producers, or insurance companies and victims of the 9/11 tragedy, Richard W. Edelman is... View Details
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
It’s never been easy to make money in the restaurant industry. A highly fragmented sector dominated by 70 percent independent owners and operators, the average restaurant’s annual revenue hovers around $1... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior”... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
the goal of the firm was not to maximize profits but to sell useful, high quality products produced by well treated, well paid employees. Take, for example the case of Cadbury, the British confectionary giant. George View Details
Keywords: by Avery Forman
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
for consumers—and selling a lot more razor blades. Such hidden opportunities can become even more apparent by investigating "extreme consumers," since they can overemphasize thoughts and behaviors that all... View Details
Keywords: by Michael Blanding
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
commercial messages. Social media did not have that contract, so that when customers were interrupted by brands in social media, it felt abrupt, inappropriate, and out of place." The power shift from... View Details
- 05 Apr 2018
- News
A Philanthropic Eye Reframes African American Abstract Art
nonprofit Art + Practice. Joyner first began buying art in the late 1990s. At the time, she was drawn to pioneering abstract painters such as Norman Lewis, Richard Mayhew, Sam Gilliam, and Jack Whitten.... View Details
Keywords: Jill Radsken
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
a fashion statement, and (b) never lose his car in the parking lot, both stereotypically female behaviors. By not only blurring that line but also boasting about it in print, the company created gender... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
and attracting entirely new ones. Rethinking A Trip To The Museum A museum trip has traditionally been an intensely physical experience: walking gallery floors, hearing footsteps echo off spacious halls, and... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
brought along by the pandemic have ushered in changes to the informal customs around who gets tips and how much, according to Jill Avery, senior lecturer of business... View Details
Keywords: by Anna Lamb, Harvard Gazette
- Blog
Take Control of Your Personal Brand
is to be intentional and strategic about your approach. That will enable you to find the sweet spot where you can demonstrate your full value—so you can sign that client, land that job, secure that capital, or get the promotion or raise... View Details
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
but Coach Bill Belichick got to see Edelman in action at Kent State’s pro day and was so impressed by his speed that he drafted him as a wide receiver. View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
increased by 0.75 percentage points, increasing sales dispersion. Calibrating conventional inventory-ordering models, we show that to respond optimally to the observed increase in dispersion, the retailer would need to increase its cycle... View Details
Keywords: Sean Silverthorne