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  • 29 May 2009
  • Working Paper Summaries

Crafting Integrated Multichannel Retailing Strategies

Keywords: by Jie Zhang, Paul Farris, Tarun Kushwaha, John Irvin, Thomas J. Steenburgh & Barton Weitz; Retail
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

Zhang, Paul W. Farris, John W. Irvin, Tarun View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

these companies as well as provide a unique new marketing opportunity for traditional companies. Download the paper: http://www.hbs.edu/research/pdf/09-123.pdf Crafting Integrated Multichannel Retailing Strategies Authors:Jie Zhang, View Details
Keywords: Martha Lagace

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