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- 04 May 2012
- Working Paper Summaries
No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events
- 01 May 2012
- First Look
First Look: May 1
Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events Authors: Jiao Luo, Stephan Meier, and Felix Oberholzer-Gee Abstract One of the benefits of Corporate... View Details
Keywords: Carmen Nobel
- 2012
- Working Paper
No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events
By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee
One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details
Keywords: Corporate Social Responsibility and Impact; Crisis Management; Media; Newspapers; Business and Community Relations; Corporate Strategy
Luo, Jiao, Stephan Meier, and Felix Oberholzer-Gee. "No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events." Harvard Business School Working Paper, No. 12-091, April 2012.