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- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest Harvard Business School... View Details
- 2005
- Working Paper
The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions
By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions." Harvard Business School Working Paper, No. 05-059, January 2005.
- November–December 2006
- Article
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.