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- All HBS Web
(5)
- Research (4)
- Faculty Publications (3)
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- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest Harvard Business School... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Winner of the 2013 Friends of Music at Yale Prize. Julian De Freitas : Selected as a Rhodes Scholar in 2012. Anita Elberse : Marketing Science article ("Demand and Supply Dynamics for Sequentially Released... View Details
- 2005
- Working Paper
The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions
By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions." Harvard Business School Working Paper, No. 05-059, January 2005.
- November–December 2006
- Article
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.