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Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords: sports
- 18 Sep 2018
- Working Paper Summaries
After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
- 21 Oct 2013
- Working Paper Summaries
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords: by Mats Urde & Stephen A. Greyser
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student... View Details
- 01 Mar 2014
- News
Insight: Yenball
a week, limiting a team's revenue from Japanese firms. Contrast that with recently retired Hideki Matsui, who could play every game, patrolling the Yankee Stadium outfield with ads for Japanese companies on the wall behind him—visible both at the ballpark View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
glory on the slopes or on the ice are looking for endorsement opportunities that will lead to a post-Olympics pot of gold. In short, the Olympic Games are big business. Harvard Business School professor emeritus Stephen View Details
- 22 Jan 2014
- News
Financially, experts say Tanaka unlikely to be another Matsui
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Elephants By: Okada, Isao, and Stephen A. Greyser Abstract—In recent years, the total spending on hosting the Olympic Games has snowballed. The... View Details
Keywords: Dina Gerdeman
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
first time. "I'm saying the pace is not going to attract a more action-oriented, younger demographic." Park attendance, however, continues its nine-year decline, and MLB trails the NFL, NBA, and English... View Details
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
friendly, and you can get tickets, then the Games will probably enhance their image” "The Olympics is the most significant sports-based event in the world," says Stephen A.... View Details
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is... View Details
Keywords: Dina Gerdeman
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 08 Oct 2013
- First Look
First Look: October 8
Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus... View Details
Keywords: Sean Silverthorne
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These... View Details
Keywords: Dina Gerdeman
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by View Details
Keywords: by Sean Silverthorne