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Publications

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  • All HBS Web  (63)
    • News  (12)
    • Research  (49)
  • Faculty Publications  (26)

Show Results For

  • All HBS Web  (63)
    • News  (12)
    • Research  (49)
  • Faculty Publications  (26)
Page 1 of 63 Results →

    Stephen A. Greyser

    Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

    Keywords: sports
    • 18 Sep 2018
    • Working Paper Summaries

    After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

    Keywords: by Isao Okada and Stephen A. Greyser; Sports
    • 21 Oct 2013
    • Working Paper Summaries

    How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

    Keywords: by Isao Okada & Stephen A. Greyser; Sports
    • 17 Jul 2016
    • Working Paper Summaries

    More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

    Keywords: by Ragnar Lund and Stephen A. Greyser; Sports
    • 30 Oct 2014
    • Working Paper Summaries

    The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

    Keywords: by Mats Urde & Stephen A. Greyser
    • 06 Nov 2018
    • Research & Ideas

    8 Ways to Make Olympic Stadiums Useful After the Games End

    Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student... View Details
    Keywords: by Julia Hanna; Sports
    • 01 Mar 2014
    • News

    Insight: Yenball

    a week, limiting a team's revenue from Japanese firms. Contrast that with recently retired Hideki Matsui, who could play every game, patrolling the Yankee Stadium outfield with ads for Japanese companies on the wall behind him—visible both at the ballpark View Details
    Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment
    • 06 Mar 2006
    • Research & Ideas

    Winners and Losers at the Olympics

    glory on the slopes or on the ice are looking for endorsement opportunities that will lead to a post-Olympics pot of gold. In short, the Olympic Games are big business. Harvard Business School professor emeritus Stephen View Details
    Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
    • 22 Jan 2014
    • News

    Financially, experts say Tanaka unlikely to be another Matsui

    • 18 Sep 2018
    • First Look

    New Research and Ideas, September 18, 2018

    Elephants By: Okada, Isao, and Stephen A. Greyser Abstract—In recent years, the total spending on hosting the Olympic Games has snowballed. The... View Details
    Keywords: Dina Gerdeman
    • 25 Oct 2022
    • Research & Ideas

    Is Baseball Ready to Compete for the Next Generation of Fans?

    first time. "I'm saying the pace is not going to attract a more action-oriented, younger demographic." Park attendance, however, continues its nine-year decline, and MLB trails the NFL, NBA, and English... View Details
    Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports
    • 12 Dec 2017
    • News

    The Nobel Prize and the Making of a Heritage Brand

    • 05 Feb 2014
    • Research & Ideas

    Can Putin Score Olympic Gold?

    friendly, and you can get tickets, then the Games will probably enhance their image” "The Olympics is the most significant sports-based event in the world," says Stephen A.... View Details
    Keywords: by Michael Blanding; Sports; Advertising
    • 20 Nov 2018
    • First Look

    New Research and Ideas, November 20, 2018

    implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is... View Details
    Keywords: Dina Gerdeman
    • December 2016
    • Article

    Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

    By: Ragnar Lund and Stephen A. Greyser
    This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
    Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
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    Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
    • 2015
    • Working Paper

    Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

    By: Ragnar Lund and Stephen A. Greyser
    Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
    Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
    Citation
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    Related
    Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
    • 11 Apr 2012
    • News

    Winning back Cuban-American Marlins fans may be tough sell for manager, experts say

    • 08 Oct 2013
    • First Look

    First Look: October 8

    Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus... View Details
    Keywords: Sean Silverthorne
    • 13 Nov 2018
    • First Look

    New Research and Ideas, November 13, 2018

    to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These... View Details
    Keywords: Dina Gerdeman
    • 20 Dec 2018
    • Research & Ideas

    Most Popular Stories and Research Papers of 2018

    Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by View Details
    Keywords: by Sean Silverthorne
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