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- Faculty Publications (2)
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- All HBS Web (29)
- Faculty Publications (2)
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- 01 Jun 1996
- News
Reinventing Marketing
featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting... View Details
- 01 Sep 2012
- News
Alumni Books
Real Skills for Real Jobs with Real Success by Gerald Chertavian (MBA 1992) (Viking Adult) As a Big Brother, Chertavian saw how many young, disadvantaged, yet motivated workers were stranded at the bottom of... View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
Leeuwenhof, the majestic estate of Western Cape Premier Gerald Morkel. With the splendor of Table Mountain above and the beauty of Table Bay below, Morkel welcomed his guests to Cape Town, which he described as "a region of great economic... View Details
Keywords: Susan Young
- 01 Mar 2004
- News
New Horizons for Iraq
This month marks the first anniversary of the American-led invasion of Iraq. Within weeks of their initial military assault, U.S. and coalition troops triumphed over the Iraqi army and took on a new mission — rebuilding a country devastated View Details
- 01 Feb 2000
- News
Q & A: Laura Liswood and the Council of Women World Leaders
Laura A. Liswood (MBA '76) is cofounder and secretary-general of the Council of Women World Leaders (CWWL), an independent, international organization based at Harvard's John F. Kennedy School of Government. Made up of many of the world's... View Details
Keywords: Nancy O. Perry
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
prevented with some forethought. It includes interviews with high-profile entrepreneurs about their own mistakes. It also covers gender biases, cultural challenges, and when to employ agents to negotiate on your behalf. There Will Be No Miracles Here: A Memoir View Details