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  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt... View Details
Keywords: by Manda Salls
  • 02 Jun 2010
  • First Look

First Look: June 2

Electrically Powered Vehicles in the U.S. Elie Ofek and Polly Ross RibattHarvard Business School Case 510-076 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510076-PDF-ENG Google in China (B) View Details
Keywords: Martha Lagace
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12.... View Details
Keywords: by Staff
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research View Details
Keywords: by Carmen Nobel
  • 12 Aug 2014
  • First Look

First Look: August 12

  Publications August 2014 Journal of Economic Perspectives Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics By: Åstebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber Abstract—There is a growing body of... View Details
Keywords: Sean Silverthorne
  • 24 May 2011
  • First Look

First Look: May 24

  PublicationsClusters and Competitiveness: Porter's Contribution Authors:Christian H.M. Ketels Publication:Chap. 10 in Competition and Competitive Advantage: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173-192.... View Details
Keywords: Sean Silverthorne
  • April 2020
  • Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
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  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

economic, institutional, and cultural setting of Germany. Publisher's Link: http://www.chbeck.de/productview.aspx?product=795301&toc=3264 Investor Behaviour in a Nascent Capital Market: Scottish Bank Shareholders in the Nineteenth Century Authors:Graeme Acheson and... View Details
Keywords: Sean Silverthorne
  • November 2018
  • Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

for Competitive Advantage, edited by Jeffrey Word. John Wiley, forthcoming Abstract In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the... View Details
Keywords: Martha Lagace
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

Collaborative Management Research, edited by A. B. Shani, N. Adler, N. Mohrman, W. A. Pasmore and B. Stymne. Sage... View Details
Keywords: Martha Lagace
  • September 2004
  • Article

How Global Brands Compete

By: Douglas B. Holt, John A. Quelch and Earl Taylor
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  • August 23, 2004
  • Article

How Model Behaviour Brings Market Power

By: Douglas B. Holt, J. A. Quelch and E. Taylor
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  • 2004
  • Chapter

Managing the Global Brand: A Typology of Consumer Perceptions

By: Douglas B. Holt, J. A. Quelch and Earl Taylor
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  • September 20, 2004
  • Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
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  • November 2004 (Revised April 2009)
  • Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
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  • 28 Aug 2012
  • First Look

First Look: August 28

case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

Business School Case 912-408 The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. Purchase this case:http://hbr.org/search/912408-PDF-ENG The Agnellis and Fiat: Family Business Governance in... View Details
Keywords: Sean Silverthorne

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