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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
scenario where such a bundle was not offered. Total hardware sales were higher by approximately 100,000 units when bundles were offered. Much more surprising, the sales of software video games jumped by over... View Details
Keywords: by Dina Gerdeman
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
after the incident was well documented—but this is just one school. To get a feel for how bad publicity affects applications on a broader scale, the researchers studied 124 public scandals at the top 100 universities in the United States, as ranked View Details
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School... View Details
Keywords: by Dina Gerdeman
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
attract your audience, be deliberate about how you showcase your products on different channels, and make sure the people who represent your company will be seen as authentic, trusted voices of the image you want to present.” About the Author View Details
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
Employees should think about work on the way to work by mentally mapping out a plan for their day. By using the travel time as an opportunity to get into the work mindset, employees are giving themselves a... View Details
Keywords: by Dina Gerdeman
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
street-to-prison cycle that had ravaged his youth. He had passed a high school equivalency test and had earned a college degree, and by that point could envision a bright future as a budding accountant at Arthur Andersen, the firm he... View Details
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often falls View Details
Keywords: by Dina Gerdeman
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
can’t just jump on the bandwagon. They would have to do the hard work of culture change themselves.” About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image:... View Details
Keywords: by Dina Gerdeman
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
successively by John Sculley, who was kicked out in 1993, Michael Spindler, fired in 1996, and Gil Amelio, a member of the board who took over from Spindler and was fired five hundred days later, the company was failing. Without going... View Details
Keywords: by Dina Gerdeman
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
Arthur Brooks: Spirituality and philosophy This March, I returned from my fifth trip to Dharamshala, India, to work with His Holiness the 14th Dalai Lama. We held a conference on how leadership and happiness principles are entwined. Inspired View Details
Keywords: by Dina Gerdeman
- 25 Nov 2019
- Research & Ideas
When Your Passion Works Against You
always be authentic and genuine.” About the Author Dina Gerdeman is a senior writer for Harvard Business School Working Knowledge. [Image: pixelfit] Related Reading The Right Way to Cry in Front of Your Boss... View Details
Keywords: by Dina Gerdeman
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy by Michael Beer. Copyright 2020 Harvard Business School Publishing Corporation. All rights reserved. About the Author View Details
Keywords: by Dina Gerdeman
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
a manager. And then they’ll need to decide whether to embrace the job at all.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Photo credit: myella] What does... View Details
Keywords: by Dina Gerdeman
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
disease, so they're refraining from adopting these rules," Pons says. "So we may need to work on some stereotypes. We may need to show men that wearing a mask is not unmanly, and it's something that is necessary to protect themselves and others." About the author View Details
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
that bring more women into the social fold. That would give all workers an equal shot at the informal face time that can impact their careers. “Just being aware of this issue is step one for both employees and organizations,” Cullen says. About the Author View Details
Keywords: by Dina Gerdeman