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    • News  (23)
    • Research  (223)
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  • Faculty Publications  (10)

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  • All HBS Web  (276)
    • News  (23)
    • Research  (223)
    • Events  (1)
  • Faculty Publications  (10)
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  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

scenario where such a bundle was not offered. Total hardware sales were higher by approximately 100,000 units when bundles were offered. Much more surprising, the sales of software video games jumped by over... View Details
Keywords: by Dina Gerdeman
  • 15 Apr 2024
  • Book

Struggling With a Big Management Decision? Start by Asking What Really Matters

cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School... View Details
Keywords: by Dina Gerdeman
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

after the incident was well documented—but this is just one school. To get a feel for how bad publicity affects applications on a broader scale, the researchers studied 124 public scandals at the top 100 universities in the United States, as ranked View Details
Keywords: by Dina Gerdeman; Education
  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

self-match? The research team found self-matching can work to a company’s advantage in three ways: Retailers can raise online prices. While prices online tend to be cheaper, a retailer that self-matches can raise the online price of a product to offset the loss the... View Details
Keywords: by Dina Gerdeman; Retail
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

because they have a deep and long-lasting effect.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. Angela Sun, a Boston-based graphic designer, created the... View Details
Keywords: by Dina Gerdeman
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

process of constructing socialism was obscured to a degree by the bipolar structure of geopolitics. As the quest for allies and political support became a zero-sum game in Moscow and Washington, DC, it became easier to view states as... View Details
Keywords: by Dina Gerdeman
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

the companies involved in scandals, but for all businesses. Find out more in this excerpt from Paine’s chapter: Research Handbook on Organisational Integrity, edited by Muel Kaptein Excerpt from Chapter 2: “Managing Organisational... View Details
Keywords: by Dina Gerdeman
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

During the tsunami disaster, the key mindset of executives was: We have to empathize with others. And companies ought to do the same thing now, during the current crisis, empathizing with those who are suffering and trying to figure out how to help.” About the Author... View Details
Keywords: by Dina Gerdeman
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: Cecilie_Arcurs] Related Reading Use Artificial Intelligence to Set Sales Targets That Motivate Don't Turn Your... View Details
Keywords: by Dina Gerdeman
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

attract your audience, be deliberate about how you showcase your products on different channels, and make sure the people who represent your company will be seen as authentic, trusted voices of the image you want to present.” About the Author View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

like any other. By contrast, each NFT is unique, just like in a litter of puppies. This makes them non-fungible—you generally wouldn’t trade your puppy for another one! (The word token in context basically just means a digital object that... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard Business School.... View Details
Keywords: by Dina Gerdeman
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: rawpixel] Related Reading It’s Not Nagging: Why Persistent, Redundant Communication Works How Small Businesses... View Details
Keywords: by Dina Gerdeman
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

highest scores. Advice-seekers Make Mistakes People who seek advice make a variety of mistakes, including: Choosing the wrong advisers, particularly by turning only to those with like-minded ideas, rather than seeking out people who will... View Details
Keywords: by Dina Gerdeman
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

PeopleImages Convicted stockbroker Bernie Madoff knew exactly what he was doing when he stole billions from clients, yet the financial advisor didn’t pull off the biggest Ponzi scheme in the United States by himself. He had the help of... View Details
Keywords: by Dina Gerdeman
  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
Keywords: by Dina Gerdeman; Publishing
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
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