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  • 13 Mar 2008
  • Working Paper Summaries

An Investigation of Earnings Management through Marketing Actions

Keywords: by Craig J. Chapman & Thomas J. Steenburgh
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

  Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data... View Details
Keywords: Martha Lagace
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell? After KFC was chastised View Details
Keywords: by Sean Silverthorne
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

in an earlier column, "nudge") to what extent and how should we employ incentives? For example, Curtis Craig suggested, "Let's incentivize quality of health care and deincentivize unhealthy or inefficient practices."... View Details
Keywords: by Jim Heskett; Health
  • 13 May 2008
  • First Look

First Look: May 13, 2008

levels of thinking. Purchase this book: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=2115&referral=2342 Do Buy-Side Analysts Earnings Forecasts Out-Perform Those of the Sell-Side? Authors:Boris Groysberg, Paul M. Healy, and... View Details
Keywords: Martha Lagace
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

backlash from other organizational members. [div class=infogram-embed data-id=_/mcqxpioCi4O4ZaScUhLN][/div] In response to the broader perspective offered by his team’s devil’s advocate, one CEO shared that he took proposed... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

Back in the early 1990s, managers of U.S. companies were justifiably proud of the well-oiled machines they'd made of their supply chains. Over the previous fifteen to twenty years, they'd wrung costs from the mechanisms and processes by... View Details
Keywords: by David Stauffer
  • 10 Mar 2011
  • What Do You Think?

To What Degree Does the Job Make the Person?

(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details
Keywords: by James Heskett
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper (with coauthor View Details
Keywords: by Manda Salls
  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

successful," says Boris Groysberg, the Richard B. Chapman Professor of Business Administration at HBS, who cowrote the case with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb. "It... View Details
Keywords: by Carmen Nobel; Education
  • 22 Jun 2010
  • First Look

First Look: June 22

advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display ads are widespread, they are also troubled—ignored View Details
Keywords: Martha Lagace
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

the International Economy, edited by Rawi Abdelal, Mark Blyth, and Craig Parsons, 227-239. Ithaca, N.Y.: Cornell University Press, 2010 Purchase the book:... View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • July – August 2008
  • Article

Buy-Side vs. Sell-Side Analysts' Earnings Forecasts

By: Boris Groysberg, Paul M. Healy and Craig James Chapman
We compare the earnings forecast performance of analysts at a large buy-side firm to that of sell-side analysts. Our tests show that the buy-side firm analysts make more optimistic and less accurate forecasts than their counterparts on the sell-side. These performance... View Details
Keywords: Motivation and Incentives; Business Earnings; Forecasting and Prediction; Performance Effectiveness
Related
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
Related
  • Web

Student Research - Doctoral

Reduction in Negative Intergroup Emotions By: Michael Pinus, Yajun Cao , Eran Halperin, Alin Coman, James J. Gross and Amit Goldenberg 06 FEB 2025 | Nature Communications 2023 Research (pdf) 2023 Research (pdf) 2025 Working Paper How Do... View Details
  • Web

Investment Banking & Securities Underwriting | Baker Library | Bloomberg Center | Harvard Business School

brokerage trading mainly in cotton—a product that in the United States was no longer as lucrative as it used to be—into a modern ‘house of issue,’” author Peter Chapman notes in his history of Lehman Brothers. [7] View Details
  • Web

AASU50 - Alumni

Kimberly A. Kispert, MBA 1981 George L. Van Amson, MBA 1982 Kym M. Nelson, MBA 1983 George Ellis, MBA 1984 Gail S. Morales, MBA 1985 Robert R. Davenport III, MBA 1986 Stuart A. Taylor, II, MBA 1987 Arnold J. Lewis, MBA 1988 Belinda C.... View Details
  • 04 May 2010
  • First Look

First Look: May 4

and on becoming the leader in the Online Care Industry? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510061-PDF-ENG Sheila Mason & Craig Shepherd (Abridged) Michael J. RobertsHarvard Business... View Details
Keywords: Martha Lagace
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Feasibility Drive Technological Innovation? Evaluator Expertise Range, Architectural Knowledge, and Preferences for Existing Technologies” with J. Lane, Z. Szajnfarber, J. Crusan, and M. Menietti. Himabindu... View Details