Publications

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

December 2020
Case

Château Margaux: Serving Up the Third Wine

By: Elie Ofek

In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details

Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

2007
Working Paper

Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship

By: Corinne Bendersky and Kathleen L. McGinn

Co-locating knowledge workers from different disciplines may be a necessary but insufficient step to generating multidisciplinary knowledge. We explore the role of assumptions underlying knowledge creation within the field of organizational studies, and investigate how... View Details

Keywords: Knowledge Management; Knowledge Sharing; Business Processes; Groups and Teams

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Article

Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

By: Corinne Bendersky and Kathleen L. McGinn

Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details

Keywords: Framework; Knowledge Dissemination; Research; Organizations; Negotiation; Information Publishing

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2008
Working Paper

Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

By: Corinne Bendersky and Kathleen L. McGinn

Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details

Keywords: Citations; Knowledge Dissemination; Negotiation; Research

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Web

Healthy Outcomes - Managing the Future of Work

Caregiving Joseph Fuller Podcast The Caring Company Joseph Fuller & Sheila Marcelo 16 JAN 2019 | Managing the Future of Work Almost a third of workers—and more senior executives—say their careers have been adversely affected by caregiving... View Details

Web

The Caring Company

Research Research The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping Employees Manage Caregiving Needs By: By: Joseph B. Fuller Joseph B. Fuller & & Manjari Raman Manjari Raman View Details

16 Dec 2015
Research & Ideas

What Happens When Zambian Schoolgirls Receive Negotiation Training

educational outcomes. “Negotiation isn’t just for making better deals, it’s vital for creating better lives” With HBS Associate Professor Nava Ashraf, University of Pennsylvania Wharton School Assistant Professor Corinne Low, and Remmy... View Details

Keywords: Re: Kathleen L. McGinn

Article

Backlash Against Male Elementary Educators

By: Corinne A. Moss-Racusin and Elizabeth R. Johnson

We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions.... View Details

Keywords: Backlash Theory; Gender Stereotypes; Teaching; Early Childhood Education; Gender

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07 Oct 2008
First Look

First Look: October 7, 2008

Phenomenological Assumptions and Knowledge Dissemination within Organizational Studies Authors:Corinne Bendersky and Kathleen L. McGinn Abstract Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon... View Details

Keywords: Martha Lagace

22 May 2018
First Look

New Research and Ideas, May 22, 2018

exit, output, and R&D. Taxing the continued operation of incumbents can lead to sizable gains (of the order of 1.4% improvement in welfare) by encouraging exit of less productive firms and freeing up skilled labor to be used for... View Details

Keywords: Dina Gerdeman

May 2020
Article

Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment

By: Nava Ashraf, Natalie Bau, Corinne Low and Kathleen McGinn

Using a randomized control trial, we examine whether offering adolescent girls nonmaterial resources—specifically, negotiation skills—can improve educational outcomes in a low-income country. In so doing, we provide the first evidence on the effects of an intervention... View Details

Keywords: Negotiation; Competency and Skills; Training; Age; Gender; Education; Investment; Outcome or Result; Developing Countries and Economies

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03 Jan 2007
First Look

First Look: January 3, 2007

compared to the opening of new establishments by existing firms. We find interstate banking deregulations had a strong positive effect on the birth of new firms relative to the facility expansions of existing firms. We find limited... View Details

Keywords: Sean Silverthorne

14 Jul 2009
First Look

First Look: July 14

difference between both kinds of firms is that OS share their technological advances on the primary good, while P keep their innovations private. The main contribution of the paper is to determine conditions under which OS and P coexist in equilibrium. Interestingly,... View Details

Keywords: Martha Lagace

2015
Published Proceedings

Academic Engagement in Public and Political Discourse: Proceedings of the Michigan Meeting, May 2015

By: Andrew J. Hoffman, Kirsti Ashworth, Chase Dwelle, Peter Goldberg, Andrew Henderson, Louis Merlin, Yulia Muzyrya, Norma-Jean Simon, Veronica Taylor, Corinne Weisheit and Sarah Wilson

What is the role of the academic scholar within the discussions of the global challenges that are relevant to society, such as sustainability, health care, gun control, fiscal policy, and international affairs? How do scholars engage in a world in which knowledge is... View Details

Keywords: Higher Education; Social Issues; Knowledge Sharing; Communication Strategy