by Chaoqun Chen and Donald Ngwe - Publications - Faculty & Research

16 Oct 2018
Working Paper Summaries

Shipping Fees and Product Assortment in Online Retail

Keywords: by Chaoqun Chen and Donald Ngwe; Retail

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

having these stores and just having a sales rack in the back?" As a doctoral student in economics at Columbia, Ngwe was fascinated by the incredible range of products that... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

by fake original prices, and regulators should consider cracking down on the practice more aggressively. “There is an attitude among a few policymakers that consumers are savvy enough anyway, View Details

Keywords: by Michael Blanding; Advertising; Retail

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

occupation or possession by grant/gift, and tributary or chieftaincy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54766 Opportunistic Returns and Dynamic... View Details

Keywords: Dina Gerdeman

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

decisions and shipping policies in determining purchase outcomes and profits. Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders above the minimum is a strong... View Details

Keywords: by Sean Silverthorne

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald View Details

Keywords: by Michael Blanding; Retail

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce,... View Details

Keywords: Dina Gerdeman

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written View Details

Keywords: by Kristen Senz; Retail

2018
Working Paper

Shipping Fees and Product Assortment in Online Retail

By: Chaoqun Chen and Donald Ngwe

Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details

Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry

Citation

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30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

you they would pay more than they’re actually willing to pay. They say they would choose something that they don’t actually choose in practice,” says James Brand, an economist for Microsoft, who cowrote the working paper with Israeli and... View Details

Keywords: by Kristen Senz

29 Dec 2014
Research & Ideas

Most Popular Articles and Research Papers of 2014

language it uses to communicate. Why Do Outlet Stores Exist? Created in the 1930s, outlet stores allowed retailers to dispose of unpopular items at fire sale prices. Today, outlets seem outmoded and unnecessary—stores have bargain racks,... View Details

2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details

Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry

Citation

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

Citation

SSRN

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August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

Citation

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July–August 2017
Article

Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions

By: Donald Ngwe

Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details

Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry

Citation

Find at Harvard

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Web

Named Fellowship Funds - Alumni

established by Katelin “Katie” K. Bramley (MBA 1993) and Donald “Don” G. Bramley (MBA 1993) in honor of their 30th Reunion to support students who have experienced homelessness... View Details

April 2019
Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details

Citation

Educators

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March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details